3 Best Newsletter Ideas for a Better Open Rate

Syed Balkhi

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Email marketing is one of the most powerful ways of reaching out to your users and convincing them to take action on your site. The reason why email marketing works so well is that it gives you the opportunity to land in the inbox of your users.

So there’s a high possibility that the user will open your email and read it. The best thing about this is that it makes your message delivery super efficient. But sometimes, even after landing in the inbox of your users, your emails might just sit there without being opened.

If that happens, your email marketing efforts can result in massive failure. This means you’re wasting your time, money, and effort in doing something that’s yielding no results.

If you don’t want that to happen, you need to ensure that your newsletters are creative enough for people to click on them. So what do you do to make that happen?

This post is all about that. Here we’ll discuss some of the newsletter ideas to boost your open rate. If you want to know about them, continue reading.

1. Create FOMO

One of the most amazing ways to boost your open rates is to create FOMO or Fear of Missing Out. No one wants to miss out on something that others are enjoying. So rather than letting the opportunity go, they would want to grab it right away if they can.

This is the reason why FOMO works so well in marketing. You must have seen many online marketers use it to boost sales.

But what is this FOMO in marketing? If you shop online, you must have noticed a small tag that says something like ‘Last 3 left’, ‘Limited offer,’ etc., for some products. This is nothing but an attempt of the marketer to create FOMO in their users to boost their sales.

When people see that something is running out, they want to have it before the opportunity is gone. You can use this to boost your newsletter open rate too. Just use FOMO in your headlines and see how your users react.

2. Announce a Giveaway

Everyone loves freebies. So when you tell them that you’re running one, they will definitely want to join and win the prize. The only catch here is to announce a prize that can actually be valuable for your users.

The best way to decide the prize is to announce something from your niche. This helps your users relate to it better, which encourages them to participate in the giveaway.

But people won’t know you’re running a giveaway unless they open your email. That’s where you need to play smart. You need to deliver the message through your headline. Tell people that they can win an exciting prize by participating in your giveaway. This will instantly encourage them to click your email and participate in your giveaway.

3. Create Lead Magnets

Another brilliant way to boost your email open rate is through lead magnets. Lead magnets are usually free items that you give away with the hope of collecting the contact information of your users.

People love them because they are often of high value to your users. So they don’t mind submitting their email addresses in exchange for it. This can be anything. It can be an eBook, an infographic, some high-quality guide, etc.

Try to create something that your users will benefit from. For example, if you run a cosmetic business, you can share links to free makeup video tutorials using your products. Your users will definitely be interested in something like that and would also want to open it.

So these are some of the easy content ideas that you can use in your email marketing campaigns to boost your open rates. Do try them out and let us know what you think.

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Syed Balkhi is on a mission to level the playing field for small businesses. 19+ million websites use his software to grow and compete with the big guys. 100+ million people read his blogs every year to grow their website traffic, sales, & conversion

West Palm Beach, FL

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