Do you want to create a pillar page for your website but don’t know how to do it?
A pillar page is a core web page on a website that serves as an in-depth overview of a topic. You can link this page to several other pages on the same website.
It acts as a central hub of information, providing an in-depth look at a specific topic while linking to related subpages that offer more detailed information.
Pillar pages provide users with an organized, easy-to-navigate structure that helps them find the information they’re looking for quickly. This page helps you establish a reliable source of information.
So by creating a well-strategized pillar page, you can offer a comprehensive overview of the subject and boost your website authority.
They are used to capture higher rankings in search engine results and improve the internal linking structure of a website.
By creating a pillar page for your website, you can make it easier for search engines to find and index your website. This helps increase your visibility in the SERPs.
And if you optimize this page for keywords, it can help you generate higher click-through rates for your business, as users are more likely to click on results that are relevant to their search query.
Now the question is, how do you create a pillar page for your website? In this post, we’ll look at how to do that. So let’s get started.
1. Brainstorm Topics
Start by brainstorming topics related to your website. Start by identifying your target audience. Who are you trying to reach with your website content? What topics would be most interesting and relevant to them?
Once you know your target audience, research your competitors. Look at what your competitors are doing and see if you can learn from them. What topics are they covering on their websites? What content is popular among their readers?
You can also look for trends. For example, What are people talking about in your industry? Are there any emerging trends that you can capitalize on? Keeping up with the latest news and trends can help you come up with content ideas that will be relevant to your audience.
Sometimes it can also be interesting to ask your audience what type of content they want from you. This can be done through surveys or polls, or simply by interacting with them through social media or even through your email newsletters.
All of this will help you come up with topics that you can start working on.
2. Research and Refine
Once you have a list of topic ideas, it’s time to refine them and come up with a final list of your topics. You can start doing that by using search engine results, industry publications, and other resources to see what others are saying about your topic.
Look for patterns in the data and focus on topics that are popular and have a high search volume. Then go ahead and rank your topics based on their relevance and potential to attract readers and customers.
Now refine your topic ideas by breaking them down into smaller, more focused categories. You can also try out different angles and formats for your topics to see what resonates best with your target audience.
3. Create Content
Create content that is comprehensive and well-researched. This will help you come up with blog posts that your audience truly finds valuable. But in doing so, always remember not to use jargon or complicated and long sentences.
Keep it simple and use short sentences in an active voice. Make your content well-structured for your readers to easily follow and understand your message. Consider using subheadings, lists, and visuals to break up the text.
Also, use relevant media files like images, videos, gifs, infographics, etc., to make your post more engaging. Make sure to include relevant keywords throughout the content. Using your keywords strategically will help improve your SEO and boost your rankings in search engines.
4. Optimize Your Content
Once your content is ready, you need to optimize it for better visibility. You can start by including relevant keywords in the title, meta description, and headings. You should also consider including keywords in the image filenames and alt text to help search engine crawlers better understand the content found on your website.
Another very important way to boost your visibility is to get backlinks to these pages. Backlinks are important for SEO because they are a signal to search engines that your website is a quality resource worthy of citation.
When many websites link to a brand’s website, search engines view it as an indication of authority and relevance. Backlinks also help to increase a website’s organic search engine ranking, drive traffic to a website, and provide overall visibility and recognition for a brand.
To get some valuable backlinks, you can start by industry influencers and websites in your niche to link back to your website.
5. Link It
The next important step is to link other relevant pages and blog posts to the pillar page. Including internal links on a pillar page is important because it helps direct readers to other pages on the website that have relevant information on the topic.
This helps improve the user experience by making it easier for them to find the information they’re looking for. Internal links also help the search engine crawlers to better understand the content on the website and index it more accurately.
This can lead to improved rankings in search engine results pages.
Now it's time to promote the pillar page. There are various ways of doing it. You can share it on your social media profiles and other online channels to reach more people. You can also do it through your email newsletters.
Sometimes it can also be a smart way to reach out to marketers in your industry and agree to a link exchange deal. That way, they can link to your website, and in return, you link to theirs.
It’s a win-win situation for both because each gets a backlink for your business, and your business gets a platform with an audience that’s already built by the other business and vice versa. And since you’re in the same industry, you both will also have the same target audience too.
Over to You
So that’s about creating and promoting a pillar page. Just remember to monitor and track the performance of your pillar page. This will help you understand if you need to make any changes for the page to perform better.