Why is Your Digital Product Not Selling? (How to Fix it)

Syed Balkhi

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Isn’t it frustrating when you realize that after putting in all your hard work, your digital product doesn’t sell? But you can’t just let it sit like that. After all, you have invested your time, money, and effort in building it.

So what do you do next? The most effective step to take at such a point is to find out what went wrong. There could be a number of reasons why selling your digital product is becoming a challenge for you. But sometimes, it can become difficult to identify the problem that’s making it difficult to sell your digital product.

If you’re facing such a problem, this post is for you. In this post, we’ll discuss some of the reasons why your digital product is not selling. In doing so, we’ll also look at how to fix those problems and start selling your product and creating more recurring customers.

So let’s get started.

1. Not Relevant to Your Target Audience

Sometimes, you know that your digital product isn’t getting as much engagement as you thought it should get. One of the reasons why that must have happened is because your target audience doesn't really need your product.

This may be the case because your product isn’t relevant to your target audience. But it’s just a doubt. You can’t certainly say if your target audience finds it irrelevant.

So what do you do in such a case? You can try conducting market research. This can be done through surveys, focus groups, or interviews. You can also look at your competitors to see what products they are offering and how popular they are.

Additionally, you can use analytics tools to see how often your product is being used and how satisfied users are.

2. Price is too High

Another possible reason why your digital product isn’t selling may be that you have set a high price for it. Most buyers will make a price comparison before making a purchase.

And for most of them, their obvious choice is the one with a lesser price. So if they find another product similar to yours with a lesser price tag, they will definitely not want to buy from you.

So how do you fix this problem? Well, the solution to this problem is an easy one. You just need to conduct market research to find out what other similar products are selling for.

Make a list of all the products that are below your price range. Now do a feature check. If your product is at a higher range, make sure that you have more features than that your competitors.

But sometimes, it can also be a smart move to list your product at a lower range than all your competitors, irrespective of the features you’re offering. It’s a very powerful way of attracting more customers to buy from you.

3. People Don’t Know About Your Product

For anyone to buy your product, they first have to know about your product. If they don’t know about it, you can’t expect them to buy it. So if your product isn’t selling too much, one reason might be that your target audience has yet to know about it.

So what do you do to fix it? Invest in good marketing. This can be through social media, paid ads, email marketing, paid promotion, or anything else. Just make sure that you market your product well. This will create brand awareness and brand recognition, which will attract relevant leads to your product.

4. They Don’t Trust Your Product

Another reason why your digital product may not be selling is that your audience doesn't trust your product. When people aren’t sure whether your product will be good for them, they hesitate to spend their money on it. This declines sales to a great extent.

So how do you fix it? The only way to build trust is to build credibility for your product. Now there are several ways of doing that. As mentioned above, you can use different marketing strategies to boost brand recognition.

Another way to build credibility is to use testimonials and customer reviews for your product. People trust testimonials and customer reviews more than any form of advertisement.

Testimonials and reviews act like social proof and appear more natural because they come from real users who share their experience with your product. So people trust what they say and might make a purchase based on their reviews.

Over to You

Your digital product may not be selling for a variety of reasons. It could be that your product is not high quality, or that it is not relevant to your target audience. Additionally, your marketing efforts could be ineffective, or your pricing could be too high.

If you are unsure why your digital product is not selling, you should consider conducting market research to determine the root cause of the problem. Once the problem is identified, fixing the problem isn’t really a problem.

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Syed Balkhi is on a mission to level the playing field for small businesses. 19+ million websites use his software to grow and compete with the big guys. 100+ million people read his blogs every year to grow their website traffic, sales, & conversion

West Palm Beach, FL
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