Video Content Vs. Written Content - Which One is Better for Your Business?

Syed Balkhi

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Video marketing has recently been on the rise. Almost every business uses it to promote their products and services to generate leads and boost conversions. But some marketers have continued to use written content over videos for their marketing purposes.

However, with the rising demand for video content, many marketers are confused if they should discontinue creating written content and lean entirely towards videos or whether they should create both.

To understand this, you first have to know why you should create written or video content for your business. In this post, we’ll look at each of these points separately and then conclude which one can be more effective for your business.

So let’s get started.

Why Create Written Content for Your Business

Although video content has massively dominated the digital world, there are still some very successful businesses that continue to produce written content for their marketing purposes.

This has several reasons. Here are a few of them.

1. Low Production Cost

With the rising competition amongst video producers in the market, you can’t just create videos without the proper equipment.

And even if you have the equipment, you still need to edit your videos and get them ready for publishing. All of this can be expensive and time-consuming.

Written content, on the other hand, can be produced quickly and with a lot less investment. So marketers, especially startups and solopreneurs, prefer producing written content over video content.

2. Easy to Scan

While many users prefer video content, there’s a huge section of people who want to read blogs while watching a video. That is because written content can be easily scanned. So it's easy to get the gist of the content without even reading the entire post.

3. Improves SEO

This is the biggest advantage of producing written content. It’s much easier to boost your SEO ranking through your blog posts as compared to videos.

When you start writing your content, you start with keyword research and can strategically insert those keywords in your content.

This gives a major boost to your blog post and helps search engines discover your content more easily. So you can rank quickly and attract more organic traffic to your business.

Why Create Video Content for Your Business

As mentioned above, the biggest advantage of producing written content is that it helps you improve your SEO and can be created with much less investment. But many businesses still prefer to produce video. Here’s why they do it.

1. Drives Quick Engagement

Reading isn’t for everyone. Such people prefer to watch a video rather than read texts. After all, it’s so much more fun and engaging to watch a quick video. And because videos are so engaging, it’s easier to draw quick engagement from your audience too.

The higher your engagement is, the better visibility your videos can have. This means more traffic and more conversions. Also, when your audience gets to see you more often, they start recognizing you and begin to trust you. So they will feel safe before investing their money in your product which is very important.

2. Easy to Process

Videos are a lot easier to process as compared to written blog posts. Just like it’s said that a picture can speak a thousand words, videos, too, can have a much better impact on your audience.

With videos, your messages are more effectively delivered. Besides, they can be easily consumed on different devices.

3. Give a Competitive Edge

As a small business, you may not always have the time or money to produce high-quality videos for your business. But even one video a month can help you have a competitive advantage over your competitors. It helps you get noticed, attract leads, boost conversions and increase your sales.

Now the question is should you produce written content or videos for your business?

Written Content or Videos for Your Business

The simple answer to this question is that if you want quick success for your business, you should produce both videos as well as written content.

But don’t limit yourself to publishing the videos alone. Use written content to help boost the SEO of your videos. By using both types of content together, you can create a tremendous effect on your business.

Videos are important to make your business stand out and catch the attention of your audience. And written content can do the same with search engines.

We hope that gives you clarity about which content can help your business more.

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Syed Balkhi is on a mission to level the playing field for small businesses. 19+ million websites use his software to grow and compete with the big guys. 100+ million people read his blogs every year to grow their website traffic, sales, & conversion

West Palm Beach, FL
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