3 Easy Ways to Use Google Trends for SEO

Syed Balkhi

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Every business wants to be on the top page of Google. For that, you constantly need to work on your website and optimize it for search engines.

SEO analysts use various tactics to make their business stand out and have a better search ranking. But not all of us are SEO analysts.

And sometimes, you just can’t hire one, owing to the financial constraints that every startup owner faces. But this doesn’t mean you can’t improve your search ranking. You can still optimize your website for top search results to attract relevant leads and boost your sales.

One easy way of doing that is to leverage Google Trends for SEO. But how do you do that? Let’s check it out.

1. Look for Related Keywords

Did you know that you can find some very interesting keywords from Google trends? The keywords you get from Google trends are related directly to your main keyword. So using them in your content can be a wonderful way of boosting your search results.

All you have to do is type in your main keyword in the search box. Now scroll down the page. Here you’ll find a section called related queries.

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Below this, you’ll find several keywords that are related directly to your main keyword. You can strategically use them in your content and optimize your content for search results.

The good thing about doing that is that it helps you cover various other related topics in the post, making it an in-depth one.

2. Analyze Keyword Volume Trends

Another amazing way you can use Google trends for SEO is by analyzing the keyword volume trends. By using this platform, you can easily find the keywords that performed well in the past and those in trend in the current times.

When you know that, it becomes easier for you to create content that people love. There are several factors Google looks into before placing you on top of Google search. Some of them are how relevant your content is, what your bounce rate is, the popularity of your content, etc.

To satisfy these factors, your content needs to be super specific, engaging, helpful, and, most importantly, relevant. Google Trends helps you come up with topic ideas that will help you satisfy these criteria.

3. Use LSI Keywords

The next amazing way you can leverage Google trends is by tapping into LSI(Latent semantic index) keywords. LSI is a computer program that’s designed to learn different synonyms based on context.

This program helps you identify the relationship between words and their context within a piece of content. Google trends can help you discover LSI keywords for your content. You can use these terms to improve your on-page SEO and boost your blog traffic.

4. Go Local with Optimization

Another very useful way of using Google trends for your SEO is to attract more local customers. If you have a brick-and-mortar store, you would definitely want to increase footfall in the store. But how do you do that with Google trends?

You can use it to study statistics on search activities to monitor, analyze and even predict whether a product, service, or new idea will be acceptable to a local audience. You can also check the interest of people based on sub-regions.

Once you do that, you can invest in promoting the products that are more popular in your area. Then use local keywords like geographical location, etc., to let people know about your store. It’s a wonderful way to attract them to your store and boost your sales.

So these are some of the smart ways to use Google trends to improve your SEO. We hope you liked the post. If you did, do let us know in the comments below. We would love to hear from you.

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Syed Balkhi is on a mission to level the playing field for small businesses. 19+ million websites use his software to grow and compete with the big guys. 100+ million people read his blogs every year to grow their website traffic, sales, & conversion

West Palm Beach, FL

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