5 Blogging Strategies for Small Business

Syed Balkhi

Small businesses need all the help they can get to compete in today's marketplace. If you're a small business owner, one way to give your business a boost is to start a blog. Blogging is an excellent way to connect with potential and current customers, promote your products and services, and build your brand.

However, starting a successful blog takes more than just setting up a website and writing a few posts. You need to have a clear strategy for how you're going to use your blog to achieve your business goals.

Here are several blogging strategies that small businesses can use to get the most out of their blogging efforts:

1. Cater to your customers' journey

People never buy something the instant they see an ad or read a post. They go through several stages of the buyer's journey. These stages are:

  • Awareness: Your audience becomes aware of a problem they need to resolve or a desire they want to satisfy.
  • Consideration: Your potential customer begins researching solutions to their problem or ways to satisfy their desire.
  • Decision: Your audience decides which product or service they're going to buy.
  • Action: They take action and go to your pricing page or sales page and buy from you

As a small business owner, it's important that you cater your content to each stage of the buyer's journey. By creating blog posts for every stage, you'll be able to guide your readers through the journey and eventually convert them into customers.

2. Write evergreen content

Evergreen content is blog posts that are relevant all year round, regardless of the season or current trends. They can even be relevant for years.

This type of content is essential for small businesses because it helps you attract a steady stream of traffic to your website, even when you're not actively promoting your blog.

Some examples of evergreen topics include:

By creating evergreen content, you can attract readers who are interested in your topic, even if they don't stumble on your blog right away.

3. Write guest posts and invite guest posters

One way to reach a new audience is to write guest posts for other blogs in your industry. When you guest post, you're able to share your expertise with a whole new group of people who might not have otherwise found your blog.

Not only that, but when you allow guest posters on your own blog, you're also able to tap into their audience. This is a great way to build relationships with other bloggers and expand your reach.

Use a simple form to collect guest post content or create a membership portal and allow guest contributors to submit posts. You can approve or decline them later.

4. Leverage social media

Social media is a powerful tool that can help you promote your blog and reach a larger audience. When you share your blog posts on social media, you're able to reach people who might not otherwise see your content.

Not only that, but social media is also a great way to build relationships with potential and current customers. You can use social media to answer questions, address concerns, and connect with your audience on a deeper level.

However, don't just post links to your blog on social media. Instead, create graphics that break down each section of your post and create a social media gallery. Or create short videos with captions and share them. Such content does well on social media platforms like Instagram and Facebook and can help you grow your business.

5. Create a voice for your blog

If you want people to keep coming back to your blog, you need to create a unique voice that speaks to your audience. This is what will make your blog stand out from all the other blogs in your industry.

When you create a voice for your blog, it should be consistent across all of your posts. It should also be something that your target audience can relate to.

For example, if you're selling products for new mothers, your blog voice might be caring, nurturing, and sympathetic to their specific concerns. Or if you're selling outdoor gear, your blog voice might be adventurous and exciting.

Whatever voice you choose, make sure it's something that resonates with your target audience.

6. Optimize your blog for search engines

If you want people to find your blog, you need to make sure it's optimized for search engines. This means including relevant keywords in your titles and throughout your posts. It also means making sure your website is easy to navigate and that all your content is high-quality.

By optimizing your blog for search engines, you'll be able to attract readers who are actively searching for information related to your business. This is a great way to generate leads and grow your business.

7. Promote your blog posts

Once you've written a blog post, it's important that you promote it. There are a number of ways you can promote your blog posts, including:

Social media: As mentioned above, social media is a great way to share your blog posts with a wider audience.

Email marketing: If you have a mailing list, make sure to include links to your latest blog posts in your emails.

Paid advertising: Paid advertising, such as Google AdWords, can be a great way to get your blog posts in front of a larger audience.


By following these blogging strategies, you can attract new readers, build relationships with potential and current customers, and generate leads for your business. So what are you waiting for? Start implementing these strategies today and see the results for yourself.

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Syed Balkhi is on a mission to level the playing field for small businesses. 19+ million websites use his software to grow and compete with the big guys. 100+ million people read his blogs every year to grow their website traffic, sales, & conversion

West Palm Beach, FL

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