How to Generate Business Ideas for New Entrepreneurs

Syed Balkhi
Ready to be an entrepreneur?Garrhet Sampson/Unsplash

If you're thinking about starting your own business, the first step is to generate some ideas. This may seem like a daunting task, but there are a few simple techniques that can help get the creative juices flowing.

In this post, I'll share some key insights you should know about generating new business ideas. This will help you start your business on the right foot and it's great for someone who's thinking about transitioning to entrepreneurship.

1. Identify a problem

A great place to start is to identify a problem that you have or one that you see other people experience.

This could be anything from needing a better way to organize your paperwork to being unable to find clothes that fit your style.

Once you've identified a problem, brainstorm some potential solutions. One way to brainstorm effectively is to use the SCAMPER technique.

SCAMPER is an acronym that stands for Substitute, Combine, Adapt, Modify, Put to other uses, Eliminate, and Reverse.

It's a great tool to use when you're brainstorming new ideas because it helps you think about a problem in different ways.

One example of how you could use SCAMPER to generate new business ideas is by thinking about how you could combine two different businesses to create a new one.

For example, you could start a pet sitting business that also offers dog walking services.

2. Think about what you're passionate about

Another avenue to explore is thinking about something you're passionate about.

What are you interested in? Is there a hobby you love?

From there, try to think of ways you could turn that passion into a business. For example, if you love baking, you could start a small home-based business selling custom cakes.

3. Consider your skills and talents

Following your passions to create a business doesn't work for everyone. You may be passionate about art but your educational background and experience are only around computer engineering. In such a case, you'd have to start from scratch just to build a basic understanding of business in art, which can be discouraging.

Instead, it might make more sense to focus on your strengths and look for business ideas that are a better match for your skillset.

Do a personal audit of your past experiences and education. What have you excelled at? What do people always come to you for help with?

Your previous experiences can give you some clues about what kind of business to start. For example, if you're great at sales, you could start a business in affiliate marketing or real estate.

4. Research your options

Once you've brainstormed some ideas, it's time to do some research.

Investigate your industry and see what's already out there. This will help you get a better understanding of the market and give you some ideas for how you can differentiate your business.

This is also a good time to start thinking about your business model and how you're going to make money. I recommend joining entrepreneurship networks and doing online courses as a way to study your options and get support too.

5. Study your competition

You don't want to enter a market that's already saturated with competition. But, that doesn't mean you should avoid all competition altogether.

A healthy amount of competition is actually a good thing as it can validate that there's a demand for what you're offering.

Plus, if you do your research, you may be able to find ways to stand out from the competition.

Some ways to study your competition are:

  • Checking out their websites and social media accounts
  • Reading reviews of their products or services
  • Talking to their customers
  • Using an SEO tool to study their content marketing strategy

Sometimes, you'll find out that it's not worth starting a business in a certain industry because the competition is too fierce. In other cases, you might be able to find a niche that's not being served by the current businesses.

6. Test your idea

Once you've done your research and you're convinced that there's a market for your product or service, it's time to test your idea.

The best way to do this is to create a minimum viable product (MVP) and see if people are actually willing to pay for it.

An MVP is the simplest version of your product that allows you to test your assumptions with the least amount of effort. The concept of a minimum viable product also applies to websites, blogs, branding, and more.

For example, if you're starting a t-shirt business, your MVP could be a website with just a few designs. You don't need to create hundreds of designs or invest in inventory until you know that people are actually interested in buying your shirts.

Creating an MVP will not only save you time and money but it will also give you valuable feedback that you can use to improve your product or service.

7. Get feedback from others

Once you've created your MVP, it's time to get some feedback from people who are outside of your target market.

This is important because even though you might think your product is great, it's always helpful to get an outsider's opinion.

Some ways to get feedback are:

  • Asking friends and family for their honest opinion
  • Posting on social media or forums related to your industry
  • Reaching out to influencers or bloggers in your industry
  • Attending trade shows or events related to your industry
  • Creating feedback forms
  • Enabling reviews on your website

Feedback can be difficult to hear, especially if it's negative. But, it's important to keep an open mind and remember that feedback is a valuable tool that can help you improve your business. Not to mention, you can quickly change or pivot your business based on feedback, which is something that's very difficult to do once your business is up and running.

Over to you

Starting a business is a big undertaking but it can be very rewarding. By following these steps, you'll be on your way to turning your business idea into a reality.

Remember to plan as much as you can. But in the end, you have to try things out to see what works and what doesn't. The most important thing is to just get started.

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Syed Balkhi is on a mission to level the playing field for small businesses. 19+ million websites use his software to grow and compete with the big guys. 100+ million people read his blogs every year to grow their website traffic, sales, & conversion

West Palm Beach, FL

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