How to Get More Value from Your Next Social Media Event

Syed Balkhi

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Are you interested in getting more value from your next social media event? If so, you’re in the right place. Whether you’re a casual blogger or a full-fledged business owner, social media is a crucial marketing tool that can help you connect with your target audience.

Worldwide, 4.55 billion people use social media sites like Twitter, Instagram, and LinkedIn, and many experts predict that these platforms will grow in the coming years. The sheer volume of people on these sites means there’s an excellent chance your audience is out there and interested in your brand.

Today, we are going to look at several actionable strategies you can use to get more signups, engagement, and sales from your next event.

Let’s begin!

Start Building Hype Early

It doesn’t matter how hard you work on planning your event; if you don’t build hype early, you likely won’t see the results you were expecting. The good news is there are plenty of ways to start generating traction for your event long before launch day.

One of the first things you should do is create an event landing page on your site. Simply put, a landing page sets expectations for visitors and explains what they stand to gain by following through on your call-to-action (CTA).

In the case of an event landing page, the goal is, you guessed it, getting visitors to sign up for your social media event. The best way to convince first-time followers to secure their spot is to offer an incentive, such as a content-based lead magnet or discount on their order.

Another way to get people excited is to work with well-known brands in your industry. For instance, you could ask a partner company to feature your event on their social media account. If they have a large following, you can bet that this extra exposure will lead to more early registrations.

Ask Users to Join Your Email List

Email marketing is one of the best ways to build rapport with your audience and secure more sales. Interestingly enough, social media events are a great place to get people to join your email list. In fact, 20-40% of all webinar attendees will eventually become leads.

You can get more value from your next event by asking attendees to subscribe to your email list at the end of your presentation. If people enjoyed what you had to say and want to see more content in the future, they will probably give you their name and email address. Similarly, a visitor may join your email list so they can get more information on your product, service, and brand values before investing time and money into your company.

Your event is the perfect opportunity to grow your subscriber count and segment your leads based on their specific goals and pain points. Segmentation allows you to personalize content and offers in the future, resulting in more sales and engagement.

Reach New Customers with Social Media Ads

Speaking of personalization, let’s talk about how you can reach new customers with social media ads. The average person spends around 2 hours and 22 minutes on social media every day, so it’s no surprise that many marketers use these platforms to promote their events.

It’s not practical or efficient to create advertisements for every person who uses Facebook, Twitter, or Instagram that day. Here’s where personalization comes into play. If you’ve correctly segmented your audience and understand their specific needs, you can expand your organic reach by crafting marketing material with this audience subset in mind.

I also want to mention that an impressive 59% of people use social media for shopping inspiration. So, if your event ultimately ends in recommending something available from your website, there’s a good chance you’ll see more conversions from social media ads.

Encourage Attendees to Ask Questions

One of my favorite ways to get value from my events on social media is to encourage participants to ask questions. We can learn so much about our audience, products, and even the design of our website by simply listening to what existing customers and prospects say when asked to share their thoughts.

You have several options when it comes to gathering customer feedback. The most direct way is to include a brief (15-30 minute) question and answer session at the end of your event. Allow participants to submit their questions before and during your presentation. Once it’s time to respond, pay attention to what is being asked and how people react to your answer.

Another way to listen to your audience is to send feedback forms to attendees after the event is over. I suggest including plenty of open-ended questions so visitors can tell you what you got right and how you can improve next time.

If used correctly, the information obtained from these sessions can help you fine-tune your buyer personas and future marketing campaigns.

Final Thoughts

As you can see, there are plenty of ways to get more value from your next social media event. I’ve successfully used all of the tips outlined today, and I believe business owners and marketers across all industries can do the same with their future campaigns.

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Syed Balkhi is on a mission to level the playing field for small businesses. 19+ million websites use his software to grow and compete with the big guys. 100+ million people read his blogs every year to grow their website traffic, sales, & conversion

West Palm Beach, FL
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