How Small Business Owners Can Manage Negative Blog Comments

Syed Balkhi

We still rely on word-of-mouth and peer recommendations when it comes to buying goods, despite the fact that online platforms and electronic devices have taken over how we communicate.

Today, we can read comments and evaluations from all over the world on our devices. And these reviews make a difference in how people consume goods and services. 74% of people rely on social media to inform their purchasing decisions.

As a small business, you know that online reviews and social media discussions can make or break your reputation. And this is true for blog content too. If you have a blog, negative comments can be damaging if you don't deal with them well. So what can you do to manage these negative comments and turn them into positive outcomes?

Here are some tips to follow:

1. Respond quickly and politely.

When you first notice a negative comment on your blog, respond quickly and politely. Thank the commenter for their feedback and let them know that you're taking it seriously. If possible, try to address the issue they raised.

In many cases, the customer simply has a different point of view. Even if you don't agree with their comment, it's important to acknowledge that the writer is frustrated. Doing so helps your audience member feel like you're actively listening to them. It validates their concerns and opens up the review for further dialogues and discussions.

For one thing, you could learn something new to help your business. For another, it shows other people who are watching that you are professional in your work and communication.

2. Apologize and take action.

If you determine that the commenter is right, apologize for the mishap and take action to correct it. Thank the commenter for bringing the issue to your attention and let them know what you're doing to resolve it.

Many times, a simple apology is all that's needed to show that you're taking the situation seriously. It also helps to reassure customers that they made the right decision in engaging with your business.

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Example of a brand doing a great job with a not-positive commentDaylite

3. Use the opportunity to improve.

Sometimes, negative comments can be a valuable opportunity to improve your business and content. Take the time to review what went wrong and see if you can make changes to prevent it from happening again.

Not only will this make your business stronger, but it can also show your audience that you're constantly trying to improve. This can help build trust between you and your customers.

4. Don't delete negative comments.

One of the worst things you can do is delete negative comments from your blog. Not only does it make you look defensive, but it also makes it look like you're trying to hide something.

It's better to respond to negative comments in a polite and professional manner. This shows that you're taking the situation seriously and that you're open to feedback. It also helps to show your audience that you're a credible source of information.

Managing negative comments on your blog can be a daunting task, but if you follow these tips, you can turn them into positive outcomes for your business.

5. Take the conversation offline.

If the commenter is making personal attacks or is being rude, take the conversation offline.

This allows you to resolve the situation privately and prevents it from becoming a public spectacle. It also allows you to deal with the situation in a more professional manner.

You can take the conversation offline by asking the writer to reach out to you through your email address. If you see a comment related to your blog on social media, send a DM or a direct message to the user.

Many businesses have separate help and support profiles for their businesses online. And they use these profiles to communicate with customers on important issues. In this way, it becomes easier to keep the content on your business's main profile relevant.

Over to you

If you're creating content and expressing your opinion online, it follows that you'll get negative comments and opinions from your readers.

Negative comments can be frustrating, but they can also be a valuable opportunity to learn and improve your business. And they give you a chance to engage with your community more.

I've shared several ways to manage negative comments. Give these ideas a whirl to keep conversations flowing on your blog.

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Syed Balkhi is on a mission to level the playing field for small businesses. 19+ million websites use his software to grow and compete with the big guys. 100+ million people read his blogs every year to grow their website traffic, sales, & conversion

West Palm Beach, FL
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