Los Angeles, CA

Surfing Retailer Launches Their Summer Fashion Campaign

Susan Hornik

Sponsored content: Surfing culture retailer VAST has come up with an innovative campaign to promote their summer sale and boost their brand. In partnership with the Dead Slow Garage, the company is giving away a 1992 BMW E30 Cabriolet car and $5k to a member of the surfing community.

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VAST

"The ‘93 BMW convertible was discontinued after 1993, making the sweepstakes particularly compelling to surfing and car enthusiasts," said founder Sam Yang, an entrepreneur originally from Taiwan who grew up in his family’s apparel factory and spent much of his youth/young adult years living in Australia and California among surf culture. Later models of the car became more desirable, as market prices and demand for them went up.

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VAST

Yang created the VAST brand for men who love "the simultaneous ocean and street style.”

“After launching in Asia we became a huge success, we then expanded to Australia and are now based in Los Angeles. Our clothes are all made locally in downtown Los Angeles with attention to quality and environmental efficiency.”

For their summer line, some of VAST’s best sellers include their signature board shorts and surf tees.

The Spring/Summer collection was designed in the beginning of quarantine when things were looking kind of bleak," Yang acknowledged. "But Vast was looking forward with optimism and positivity and decided to use those feelings to guide the designs, fun tee colors, and a collaboration with a legendary font artist, CJ Dunn."

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VAST

The collection is available on Vast's website, Amazon and in many Spyder surf stores.

The board shorts specifically pay attention to sustainability, Yang said. "We offer them in tiered levels of titanium, gold, and copper--which makes each pair unique from the other, long lasting, and great to shred up on the waves.”

Consumers are also being offered 40 percent off sitewide.

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