The Swag at Distinctive Assets' Grammy Gift Lounge

Susan Hornik

Distinctive Assets, the LA-based entertainment marketing company credited with catapulting the promotional craze of celebrity swag into a pop culture phenomenon, continued its long-standing partnership with the Recording Academy® in producing the official GRAMMY® Gift Lounge as well as the show’s presenter & performer Gift Bags.

This year’s incredible talent list included Billie Eilish, Brandi Carlile, Brothers Osborne, BTS, Lil Nas X, Jack Harlow, Olivia Rodrigo, Chris Stapleton, Foo Fighters, H.E.R., Jon Batiste, Cynthia Erivo, Rachel Zegler, and returning host Trevor Noah.

“Despite challenging world events and significant logistical changes, we were excited to once again be creating amazing GRAMMY gift magic,” said Distinctive Assets founder Lash Fary. “We are proud to continue a tradition of making our gift endeavor as inclusive as possible, representing companies owned and operated by individuals across race, ethnicity, sexual orientation, gender, and age. These entrepreneurs not only make best-in-class products but also give back to their communities and the world at large.”

The #GRAMMYGiftLounge was hosted by Topgolf Las Vegas and open to presenters and performers during three full days of rehearsals. This year’s Gift Lounge was presented by Miage Skincare which will offer talent a deluxe 5-piece collection of their waterless micro-molecule transformative formulas. The Lounge also featured an augmented reality experience from M Entertainment Works (MEW) whereby blues legend Robert Johnson will be revived as a performing avatar.

Rounding out the unique in-person gift experience were Ceek VR Metaverse virtual reality headsets, lounge slippers from Coma Toes, jewelry from Grossé Japan, cruelty-free vegan running shoes from PETA x Newton Running, Four Rose Jewelry Boxes featuring Rose Box NYC luxury real roses, Skinny Sbu Socks – Africa’s premium sock brand, a VIP experience at one of two all-new Topgolf venues in the Los Angeles area, innovative and fashionable TurboFlex Eyewear with patented 360° rotating hinges, and WowWee’s My Squishy Littles.

Talent also received a pre-assembled GRAMMY Gift Bag filled with a wide array of fabulous items ranging from Opopop Flavor Wrapped Popcorn Kernels to BYROE salad-infused luxury skincare.
distinctive assets
lash fary, distinctive assets

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