Riverside, IL

Dead Mother Got No Benefit From Riverside Medical Center's Multi-Million Dollar Heart Care Service Line Ad Campaign

South Suburban News

This banner hangs alongside the west wall of the Riverside Medical Center’s main campus picturing Denise Cook-Hill in ad campaign.Photo byMatt Marlowe

Commercialization, Exploitation or Both?

“I was proud when I saw her picture on the side of the hospital and on several still and electronic billboards around town. I was especially proud to see this young black mother and grandmother, so young, fighting the good fight, “said Ally Venmeire, a friend of Denise Cook-Hill.

“What I didn’t like is that she was going through all types of procedures, living everyday life, being ill and suffering while someone else was reaping the benefit of having her face to market them with no financial support to help her along her journey.”

It was on the day of Denise’s funeral earlier this month, when that conversation came up again. Though there were many who had come to pay their respects to Denise, the subject was being openly discussed by some family members and friends.

Denise had been loving and giving, and the faces at the Greater New Hope Baptist Church family and friends paid homage to her impact on other people.

So, it is no surprise that she would enter into an agreement with the health care organization’s marketing team that she thought would help other people. As a matter of fact, her giving spirit, despite her long illness with a heart condition that had been with her since birth, was a very good application of her giving spirit. She understood and was living through a very serious illness. So she agreed to be a part of an advertisement campaign that would be used to bring attention to heart health and Riverside Medical Center offering the service in their service line.

Yes, service line. That means that it is a service that the health care organization finances and markets to get the public to recognize it and hopefully patients buy it when they need heart care. It is a highly competitive aspect of getting business for the hospital and very expensive heart care and procedures add a great deal to the earning potential of a health care organization like Riverside Medical Center.

According to Beckers Hospital Review, a noted health care magazine, Cardiology is number one among the top specialties that drive the most revenue to hospitals. Physicians generate an average of about $3.4 Mil. each year for their affiliated hospitals.

So imagine if you will, a patient, struggling with illness and despite the help of family and friends, moving through the burdens of care with limited financial resources and being utilized in an ad campaign sure to aid in bringing millions to a hospital that is most likely going to bill them.

It brings into question as to whether the patient is being exploited and in Denise’s case, if her kind heart, the one that failed her, should have yielded more help from Riverside Health Care through out her treatment and after her death. Riverside utilized her likeness on bill boards, radio advertisements and in print through out the South Land region to promote their multi-million dollar service line.

First In A Multi-Part Series

Comments / 7

Published by

Accurate, Honest and Local

Kankakee, IL

More from South Suburban News

Phoenix, IL

Southland Mayors Group Elects Mayor Terry Wells as the New Board President

The Southland Regional Mayoral Black Caucus (SRMBC) members elected Mayor Terry Wells to lead the organization as President. Wells is a founding member of SRMBC and has held the position of Secretary, Vice President and now President. He serves as the Mayor of the Village of Phoenix, IL, a position he has held since 1993, making him the longest serving African American Mayor in the State of Illinois. Mayor Wells also serves as the Chairman of the Board of South Suburban College (SSC).His years as a public servant and community advocate bring a wealth of leadership experience and passion for positive change within local communities. Mayor Wells’ expertise will help to further grow the SRMBC into an even greater, more successful organization that will continue to foster a lasting impact on the Southland region. He succeeds Immediate Past President, Mayor Roger A. Agpawa of the City of Markham, IL who will remain a member of the Executive Board as President Emeritus along with Mayor Vernard L. Alsberry, Jr. of the Village of Hazel Crest, ILIn addition, Mayor Jada Curry of the Village of Lynwood, IL was elected Vice President. Re-elected to another term were Mayor James Ford of the City of Country Club Hills, IL as Secretary; Mayor Robert Polk of the Village of Burnham, IL as Treasurer; and Mayor Ronald Denson of the Village of Calumet Park, IL was re-appointed as SRMBC’s Sergeant at Arms.

Read full story

Dr. Shari Demitrowicz Revitalizing The Park District In Ways That Engage Residents

Dr. Shari Demitrowicz joined the City of Chicago Heights management team as the Superintendent of the Park District early in 2022 and hit the ground running with a mission to deliver a new era of family engagement, education, and exploration opportunities to the community. Her passion to revitalize the Park District in ways that engage residents of all generations is boldly spoken as she articulates her vision and plan for the future. The recreation center will become a multifunctional center where educational programs, health and wellness, recreation/leisure, and fitness will be offered. Through her efforts in securing grant funding of $600,000 from Open Space Land Acquisition and Development (OSLAD), there is a plan to develop two soccer fields with lighting and spectator seating. And closest to her heart, as a professional educator, is her clear and unwavering commitment to building strong partnerships with the schools, and offering state of the art programs that ignite an excitement for learning within the spirit of kids of all ages. Demitrowicz articulates a vision where the doors of the community open to a laboratory of outdoor education experiences that capture the essence of STEAM education with science, technology, engineering, art, and mathematics at the center of rich problem-based learning experiences. “I try to imagine the workplace and community two decades from now; and the expectations that will be held for our kids as they become young adults. Albert Einstein reminded us that play is the highest form of research. Kids love play and they love exploration and problem solving. I am anxious to build programs that bring high level learning and play into an exciting new venue.”

Read full story

Comments / 0