Books have long been sold in the same traditional manner. The invisible separation is between the author, retailer, publisher, distributor, and consumer. There are so many hands in the pot, and this creates low pay for the authors. Jason Kutasi did not let these negotiations come in his way and thought of a new publishing idea.
It all started in November 2017, and in the first month, his book Puppy Dogs and Ice Cream blew through its initial inventory of 5,000 children’s books. The growth continued, and the book hit sales of $1.45M with just two titles.
Kutaisi's new approach of providing quality books with life lessons for young readers, supported by a direct-to-consumer digital marketing plan, propelled the company’s quick takeoff. The book sold 1.35 million copies in the year 2020 and received more than 365,000 five-star ratings.