Tips to Come Up With Topics for Your Blog

Shelley Wenger
Photo byShelley Wenger at Canva

Whether you have just started blogging for your business or you have been doing it for a while, you probably know how important it is to come up with the right topics. You are going to need to continue to publish blogs that your potential customers are going to be looking for. That can be challenging after a while. However, it doesn’t have to be that way.

Here are some tips to help you come up with topics for your blog.

Keep a list of potential topics. It is important to keep a list of potential blog topics that you want to write about. This gives you plenty of options when you are struggling to write, as long as you continue to update it when you write blogs. You should also add to it as you think of new topics.

To get started, you may just want to brainstorm about all of the things that your potential customers may be thinking about. To get your list started, you may just want to take a few minutes and really think about your customers. What are their struggles? How can you help them make their life better? What sorts of problems are they having that they may be looking online for?

Don’t be afraid to ask your readers what they want to know. You may want to ask customers (and your readers) what they need help with. You can tell your readers to leave comments below with any questions.

Not only that, but you may not even have to ask! You may be able to hear what they are struggling with, as you talk to them during your daily dealings with customers.

Focus on evergreen topics. Evergreen topics are topics that are going to appeal to viewers now and long into the future. These are blogs that are going to be read over and over, for years to come.

If you are a lawyer, you might want to write a few blogs about why you need a lawyer and how to find a good one. If you are a financial institution, blogs about budgeting and saving money will never fail.

Go back through your old blogs and update (or expand on) them. Updating and expanding on your old blogs is a great way to bring new people to your website. You may find that you have learned something new and decide to write a whole new blog about it.

Maybe your first blog was about five ways to learn how to do something, and you decide to write a whole blog post about one of the ways. This can be a simple way to continue to bring new content to viewers while still staying fresh.

Content is really important, though it can be hard to push out good blogs every week (or month). However, it doesn’t have to be. If you have a list of potential topics to choose from, you should have no problem finding out something that makes you want to get started.

Most people start by brainstorming, writing anything and everything that comes to mind. You could also ask your customers (and potential ones). You might even be able to hear their problems when you talk to them, as you deal with them on a regular basis.

You should also focus on evergreen topics. These are topics that are going to be popular for years to come. Many bloggers also like to go through their old blogs and update or expand on them. This gives them plenty of opportunities to keep blogging while keeping the content fresh.


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Shelley is a small town farm mom of two boys. She is a veterinary technician, so she is proud to write about all kinds of animals and their care. She also loves to write about writing, running a business, working from home, and much more.

Glenville, PA

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