How Pinterest is more Effective for Digital marketing

Sarmad Khan
Pinterest Marketing 101Unsplash

What is Pinterest?

Pinterest is a social media platform where people can organize their favorite images into boards. The user can search for pins by keyword or category.

You can use Pinterest as an effective tool for social media marketing. Upload your business' content from your computer or smartphone, pin content you find on the site, and share content found on the web using the browser button.

Engagement is key. Follow your friends' boards, Like, comment, and repin their pins. Share links to your website or blog in your pins. Choose a business account if you want to use analytics, videos, and ads.

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Now, let’s go over some Pinterest marketing strategies to make sure you get more traffic and engagement with your pins.

How to Use Pinterest for Marketing

Distribute your content. Build community. Educate customers and drive website traffic and boost online sale. These strategies represent ways you can use Pinterest for marketing. Here are some benefits to using Pinterest for Marketing.

Distribute your content

85% of pinners use Pinterest to view photos. They also enjoy sharing pictures with friends. Pinterest is a great platform to promote any type of content. Users can click through live links. On Pinterest boards, users can organize pins by theme, idea, plan, or type of inspiration. Users can create as many boards as they want.

You can invite others to join your boards, which makes them group boards. Group boards allow users to interact more easily.

Build a community

Online communities bring together like-minded people and serve as a helpful hub for businesses. With a Pinterest community, you can count upon your followers and fans to interact with your boards, consume your content and make their way to your website - driving traffic in the process. There are over 335 million people that use Pinterest every month. By treating your Pinterest board as a two-way street through which you can interact with and engage users ( not like a one-way billboard), you can build a loyal community of Pinterest users who may become customers too.

How to Build Your Pinterest Following

You should promote your Pinterest account by posting pins on your other social media accounts. This method is more effective than searching for people who follow you on Pinterest.

Follow accounts you believe would want be following you back. Watch what competitors are doing to increase the base of followers and learn their techniques. Use keywords in your posts (we'll discuss these tactics in more detail later). Ask influencers re-post some of your content to gain the attention of their followers.

Educate customers

Pinterest is a social media platform that allows you to create boards, pin images, and share them via email or other platforms. You can also follow people who post interesting things and use the site as an online scrapbook. Pinterest is a great tool for marketers because it helps you connect with potential customers by providing information about products and services.

Similar to the way you would create new products, develop your brand, or post to other social networks, make sure you're pushing out content that appeals to your target audience, current customer, and buyer personas. Do this by researching your buyer personas to see what kind of content would appeal to them.

Survey and ask your current followers for feedback on what they need from your company on Pinterest, then look at what your competitors are currently doing to help you think about how to push out your content. Look at what your customers' boards are already doing to understand what they're interested in.

Drive website traffic and boost online sales

Pinterest is an image-sharing social network. Users can pin pictures to boards or save them to aboard. Boards can be shared publicly or privately. People can follow other people’s boards. When someone pins something to a board, it shows up in the feed of followers. You can also add comments to posts.

For example, this board, made by the clothing company Madeline Bell, serves as a source for travel inspiration and is paired up with real products she sells to get her audience excited about her brand, the lifestyle she promotes, and the idea of buying some clothes. She integrates Pinterest on her website, so she can easily drive traffic from one page to her Pinterest profile so her leads and customers can view her content in seconds (and maybe follow her).

These Pinterest Widgets and Buttons allow your website visitors to easily interact with your Pinterest page. You can also easily customize, create, and insert these features into your website. The Pinterest Network's Widget Builder helps you quickly customize, make, and include these features on your site.

Pinterest Marketing Strategies

Businesses should sign up for a free business account. Choose the correct category for your content. Use different images and videos. Create unique content. Leverage keywords. Include hashtags to your content and add them to your pictures. Post your content on other social media platforms. Engage with others. Interact with others. Use social media best practices. Analyze your results and improve your strategy.

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