Why You Should A/B Test Your Next Email Marketing Campaign
Every client’s goals are different, but there’s a standard practice that’s almost guaranteed to deliver meaningful results: A/B testing. It’s a simple concept: send out slightly different versions of an email to see which one performs the best. Platforms like MailChimp and Campaign Monitor offer extensive A/B testing options—you can change a hero image, blocks of copy, the headline, the color scheme, delivery times, or pretty much anything you want. It’s immensely useful in nailing down the most effective email format, particularly during the beginning stages of a campaign.
Read full storyA Brief Explanation of Ogilvy's 10 Rules of Writing
A fantastic guide to writing well is David Ogilvy’s “How to Write” in The Unpublished David Ogilvy. Ogilvy is more commonly known as the “Father of Advertising.” His 10-step process to writing is hanging in multiple workspaces at my office (at least, they were back in early 2020 before we all started working from home), taking up valuable corkboard real estate.
Read full storyHow to Get Your Pitch Published by a Journalist
A story in the media is one of the best ways to raise awareness about a company, individual, news topic—or really anything. It’s not any easy thing to get, though; any reporter at an accredited publication has no shortage of people pitching them stories. It’s easy to get lost in the shuffle.
Read full storyHow to Get More Social Media Followers
First, one important thing to note before you read on: getting lots of followers is not the most important thing. Having 100 followers who are interested in your service or product is better than having 1,000 who don’t engage. You need to take the time to figure out what your goals are for social. Subscriptions? Sales? Donations? Signatures? These and any other ultimate goal will require different strategies.
Read full storyThe Difference Between Content Writing and Copywriting
One of my favorite things about working at a communications firm early in my career was how often I got to write. Writing is the most useful professional skill you can have. So many jobs require you to put words on paper in an understandable and interesting way. Over the years, I've come to understand more about two of the most well-known forms: copywriting and content writing. They’re very different. Very, very different.
Read full storyFront-End vs Back-End vs Full Stack for Beginners
Web development is becoming an increasingly valuable skill. While platforms like Squarespace and Webflow aim to enhance usability for non-programmers, complex user interfaces and applications are necessitating a higher level of coding ability. Fortunately, the number of people who can build advanced websites is keeping pace.
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