The Cannabis Industry is getting a Digital Upgrade

Ryan Erickson

The gap between cannabis and the digital world is no more.

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Photo by Richard T on Unsplash

For most of us, when we think of marijuana, or cannabis as it's more oft called within the industry, we don't necessarily link anything digital to it. That is, short of visiting a dispensary website.

However, that gap is about to be filled by the packaging wrapped around your choice of product.

TrueGreen, the first company to employ its intelligent packaging technology, is teaming up with Identiv, a company known for its NFC and RFID tools; together, they're laying the foundation for a logistics powerhouse across this growing industry.

We're expecting to see an exclusive package type for the industry through their partnership. We have come a long way from snack bags with written labels just a few years ago. The new packaging will benefit both the dispensary and the end customer.

While the customer will undoubtedly reap the benefits of this collaborative effort via product validation and tamper detection built right into the new packaging, the industry overall- the growers, logistics teams, and the sellers- will see the most significant upgrade to their endeavors to date.

For example, a product sold using the new packaging will benefit from product authentication and supply chain tracking. A company will be able to use a compatible software solution to scan the RFID chip to validate what the contents are, where it came from, etc. Add NFC readers to the supply chain in warehouses, farms, trucks, and dispensaries, and one can trace the products' entire journey. The people selling your cannabis can tell you all about it and validate that it's authentic.

In a recent press release by Identiv, Inc. (2021), Amir Khoshniyati, Identiv General Manager, noted, "Our partnership with TrueGreen is accelerating quickly to meet the demands of the growing cannabis industry," said Khoshniyati. He further states, "In the second half of this year, we developed five new proprietary multi-use RFID/NFC designs customized for the unique requirements of cannabis smart packaging."

Bringing this technology to the legal cannabis sector will be a game-changer. Atop all of the other industry perks mentioned above, the industry should also expect to see:

  • Item level digitization and serialization
  • Eliminate product diversion and illicit markets
  • Item level product authentication
  • Direct brand to customer marketing, loyalty, and product education
  • Age gating
  • Equity/etc., and
  • Frictionless tax payments and collection.

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Identiv, Inc. (2021, December 13). Identiv Partners with TrueGreen to Accelerate RFID-Enabled Smart Packaging in Cannabis Market [Press release]. https://www.globenewswire.com/fr/news-release/2021/12/13/2351208/8259/en/Identiv-Partners-with-TrueGreen-to-Accelerate-RFID-Enabled-Smart-Packaging-in-Cannabis-Market.html

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