Instagram video brings Clearwater-based company & Nashville performer together for a new partnership
Clearwater, Fla. – Big Storm Brewing Co. is releasing a signature beer in honor of country singer Craig Campbell; C.C. Cold Beer. After seeing an acoustic performance of Campbell’s popular single “All My Friends Drink Beer” on Instagram, Big Storm commented, “but do all your friends drink Big Storm beer?” Campbell replied and soon after a new partnership was formed. Big Storm brewed C.C. Cold Beer, a smooth pilsner for all your friends to enjoy.
“This is such a crazy story,” said country singer Craig Campbell. “I posted the video, Big Storm responded, I happened to be performing in the area on an upcoming weekend, and they invited me to tour the brewery. Their products are top-notch, their marketing is fun, and from (owners) LJ and Shannon on down, they’re just great people who I’m proud to be in business with.”
Starting on Saturday, April 30, C.C. Cold Beer will be available on tap and by the case at Craig’s new Grindstone Cowboy Coffee Shop in Eagleville, Tennessee. In the coming weeks, a variety of clubs, restaurants, and bars across the country will begin carrying the new brew. It will be available at Big Storm’s taprooms when possible.
“I wasn’t even sure if Craig would see our witty comment on Instagram, let alone respond,” added L.J. Govoni, co-owner of Big Storm Brewing. “Now here we are releasing a beer together. We are big fans of Craig as a person and an artist, so partnering with him and his family was a no brainer. It was obvious in our meeting that spending time with loved ones is very important to both groups, and we can’t think of a better way to do that than with a cold one in your hands.”
Craig has been headlining the Craig Campbell Tour, by God since his “by God” single was released at the end of February. The neo-traditional hit maker wrote the moving song with Thomas Archer and Jordan Walker, and the single is available HERE through his Grindstone Records label.
About Big Storm Brewery Co.
Founded in 2012 in Pasco County, Big Storm currently has four taprooms in the Sunshine State — Clearwater, Orlando, Odessa, and Cape Coral.
Big Storm has embraced its tagline of “Florida’s Craft Beer Forecast,” by developing a dynamic lineup of Florida favorites like Tropic Pressure Florida Ale, steeped with hibiscus flowers, and Sunny Key Lime, brewed with key lime puree.
With a commitment to exceptional customer service, dedication to quality products and the ambition to explore opportunities left unexplored, Big Storm has become a leader in the craft beer industry and beyond.
About Craig Campbell
In a world fueled by the smoke and mirror act of overnight success, Campbell has long been admired for his patience and persistence on the road less traveled. A consistent balancing act of traditional values and modern industry trends, Campbell is also considered by many to be one of the most talented yet under the radar stars, across all genres. The magic of the keys brought him his hunger for music as a child. The good ole’ down home boy grew up playing his mother’s piano and singing in church. After graduating high school, he took a job as a corrections officer in his hometown of Lyons, Georgia. But music never left his side. Taking a cue from the sounds of classic country and idols like Travis Tritt and Randy Travis, Campbell started a band and played local and national bar gigs. When the guitar player quit, Campbell took that as a sign to chase his dreams all the way to Nashville, Tennessee.
With two Starting in 2002, the young hopeful spent the next several years paying his dues as a demo singer by day and Lower Broadway gigger by night. He connected with fellow South Georgia native Luke Bryan and started touring as his keyboard player. A year and a half long keyboard stint with Tracy Byrd soon followed, and he took over as bandleader down at The Stage on Tuesday nights on his non-touring days. His smooth chops and hot blooded stage presence soon caught the eye of industry execs and in 2009, Campbell signed his first record deal.
His debut single, “Family Man,” hit the Billboard top 15 in 2011. “Outta My Head” also cracked the top 15, catchy tune “Fish” garnered more than 10 million demand streams. His 2014 breakout hit “Keep Them Kisses Comin’” was on its way up the charts when Campbell got the unexpected that his label had closed. He and his devoted team continued to press radio stations around the country, so much so that the single ended an impressive run well inside the Top 10, which is unheard of for a song with no financial backing.
He signed with Red Bow Records, a division of the Broken Bow umbrella, and “Tomorrow Tonight” made it into the top 40, followed by perhaps his most poignant and well-known work to date, “Outskirts of Heaven.” “Outskirts” showcased Campbell’s vulnerability and deep rooted faith and was praised by Rolling Stone and Taste of Country, among others.
The impact of “Outskirts” prompted media appearances and memorable performances at nationally televised NFL games, the TODAY show, CMA Fest, and the Grand Ole Opry, the latter of which he has made over 50 appearances to date. And in a full circle moment, the down home Georgia boy reunited with buddy Luke Bryan on his highly successful 2017 Huntin’, Fishin’, and Lovin’ Every Day Tour.
In the summer of 2018, Campbell released his first new music in five years with his “See You Try” EP on Broken Bow. The title track became an instant crowd pleaser with its confident, flirty lyrics and boot stompin’ melody. The EP also found a home for both an electric and acoustic version of “Outskirts of Heaven.” By August of 2018, Campbell and Broken Bow had mutually parted ways. After a two-year break, he came back last year with the highly anticipated single, “It’s About Time.”