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"This was way uncool (not to mention the terrain is quite steep and dangerous)," Captain Steve Lurie, commanding officer of LAPD's Hollywood area, said in a tweet.
In the past few years, social media influencers have become a constant presence in our lives. They're almost like best friends who we look forward to seeing each day, even though they know nothing about us.
Recently, a social media influencer from Los Angeles took matters, and marketing, into her own hands with a rather shocking stunt, and has caused quite a stir as it reveals, well, let's just say the naked truth behind marketing stunts gone wrong.
The recent caper is an interesting case study on how one woman used her natural assets to get attention for herself online, and increase awareness for her brand in this saturated market. Sometimes shock value works, and sometimes, well, it can all go terribly wrong.
I'm from L.A. so when I first read this story, no lie, I was intrigued. Fact is, you don't need to be from L.A. though to get a kick outta this.
The short and hairy version is that a banned Instagram influencer wanted to make a point.
So she kinda broke the law, climbed the hillside where the famous HOLLYWOOD sign resides, and proceeded to changed it from HOLLYWOOD to HOLLYBOOB.
When she was arrested, she said it was all in the name of bringing awareness to women and breast cancer.
OK, right then and there a person can reasonably say that perhaps she was onto something.
I mean heck, my own mom is a breast cancer survivor so I'm all about the cause.
That is until you hear about how a few years ago she flashed a crowd at an LA Dodgers baseball game.
And also how her Instagram account was suspended for lewed and "NSFW" photos.
All that just to get some eyeballs and drive some new sales to her personal business and "modeling" profile.
Seems like a whole lot of work, then when you mix in the whole 'climb the side of the mountain to change two letters that are each 3'x9' and then get arrested' I kinda think I'd be a hard no.
I don't like climbing mountains.
Wrapping this all up...
As you can see, taking social media stunts to an extreme can cause more harm than good. Done right, a person or business can certainly drive eyeballs, traffic and hopefully sales to their brand and business.
Done wrong though?
Oh boy, I bet Julia Rose has a few things to say about that.
My word to the wise?
Don't pull stunts that are going to tick off mom or the police.