You Can Now Post 60 Second Reels On Instagram

Richard Fang

It might not seem like a big deal but there's an underlying message by this valley tech giant

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Yup, you're heard that right - you can now post 60-second videos (called Reels) on Instagram like you can on TikTok. Although TikTok has allowed users to post 3-minute videos, this change signifies an important shift to Instagram's strategy.

Instagram has historically been known as a photo-sharing app which was bought by Facebook in 2012 for $1 billion. It has been an important part of Facebook's strategy to keep social media dominance and Zuckerberg actually bought Instagram to avoid competition with the photo-sharing social media app.

It is however trying to rebrand itself beyond just a photo-sharing application. With the release of Reels, especially 60-second videos, it moves Instagram into a wider market. Reels will also add functionality for a captions sticker which transcribes audio to text.

Instagram launches Reels with a meme

Previously users could only post 30-second Reels and the feature to post 60-second videos might not seem like a big difference. But this means users on TikTok can now repost their content on Instagram, which could bring users over to the application.

It also replicates Youtube Shorts, Youtube's own crack at the short video market. This is on the back of a $100 million Youtube fund to support this.

Ironically, Instagram won't promote TikTok content with the Tiktok logo on the short video but users have also found ways around it.

To access this feature, users will need to create a Reel and then press the down button on the left side to reveal a menu. You will then be able to toggle options around a 15, 30, or 60 second Reel. This feature is still being rolled out over time and not all users will get it just yet but keep your eye out if you're looking to try it out in the future.

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Editor at CornerTech and Marketing @richardfliu on Twitter

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