So, you’ve been doing social media marketing for a while now and you’re not seeing the results that you want. Your page is growing but it seems to be at a snail’s pace, if at all.
Of course this goes without saying that the best way to get more followers is to engage with your current audience and nurture them into becoming followers, but what if that’s not working for you?
What if you’re just not the type of person who is good at building followers?
Don’t worry, you’re not alone.
For some people, it comes naturally to build a following online. They have an outgoing personality and are great at engaging with others. But for others, it’s not so easy. It can be difficult to know what to say or how to act in order to attract followers.
Luckily, there are a few things you can do to make the process a bit easier.
First, think about who your target audience is and what they would be interested in. Then, create content that is relevant to them. Try to make your content stand out from the others. For example, if you’re posting about fashion, try using funny memes or infographics instead of just photos. If you’re not sure what kind of content to publish, look through other profiles that are similar to yours and take note of what they post.
Another tip is to only follow people who are relevant to your business. This allows you to curate the type of followers you have so that they’re not just random accounts following you because your profile gave them a follow back. If someone isn’t relevant, it’s ok to unfollow them.
Lastly, don’t be afraid to experiment with different strategies and see what works for you! Just because a strategy works for someone else doesn’t mean it will work for you. Find different accounts to follow, try new hashtags and post at different times of the day. With enough practice, you’ll be able to figure out what works best for your page and your audience.
So what’s the key to building followers if it doesn’t come naturally?
The answer is simple — consistency.
You need to be consistent with your content and your interactions. Post regularly, respond to comments, and get involved in discussions. If you can maintain a regular presence, people will start to take notice and follow you.
Building followers takes time, so you need to establish a presence first before attempting to build your following. For example, if you have two posts with 100 likes each and one post with 50 likes, the latter is not going to look as good as the former. So be patient and persevere!
And remember that consistency can be achieved through automation. Services like Hootsuite and Buffer allow you to schedule your posts, so that you can free up time for other tasks.
As with most things in life, building your following takes hard work — but if it didn’t, everyone would have a giant audience! You just need to be consistent in order to get results. Of course there are no guarantees, but if you put in the effort, you’re likely to see growth.
So get started today and watch your following grow!