The bra-free clothing brand shift post-pandemic life for women.
Women who are hesitant to go back to pre-pandemic professional wear can now turn to a line of bra-free clothing for women with curves by a debut capsule including tops and dresses.
The designs are a hybrid of three traditional fashion categories: intimates, loungewear, ready-to-wear, daywear, night-out, and work-from-home(WFH). A patent manufacturing technique of hand-sewing combined with textiles supplies wire-free, hardware-free, elastic-free shaping and support for fuller busts, just like a bra but with no discomfort.
Current fashion offers two options, bra or no bra, which lead to a choice between aesthetics and comfort. Embrago founder Karen Poirier's philosophy is fully-busted individuals deserve to dress elegantly without ought to wear a bra.
Fashion has trained women to think that pain is the price you have to pay to look good. Embrago is about having compassion for our curves. I wanted to create clothing that would support women's curves securely, beautifully, and gently.
After five years of design, construction, prototyping, fit-test, production testing, Embrago is ready, and retailers welcome it. Owner of specialty-size lingerie store Levana Bratique Judy Masucci states:
I am always looking for good options for fuller busts. I wear a large cup size myself, and I have never been able to go out in public without a full support bra until I found Embrago. I love mine!
Embrago is part of a small movement in the United States combatting the cheap, low-quality fast fashion that has dominated the market since the 1990s, now moving toward sustainable, ethically-made, and quality clothing that lasts.
Embrago designs will debut at the Curve New York Expo in downtown Manhattan this August but are available directly via the Embrago website.
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