TikTok in three key points
Launched by Chinese company ByteDance, the Tiktok platform is now a must-have for fashion brands looking to cater to Generation Z. While the company announced in early July an extension of the length of videos posted by users, Popmoca takes a look in three articles at what you need to know about the social network.
1. Thanks to TikTok, fashion trends from the 2000s are back in fashion
The social network TikTok is the new trendy phenomenon that brings together all the young people of generation Z. Beyond the fun aspect, TikTok has also become a trendsetter in several sectors such as music, beauty, and even finance. Fashion is not left out since according to Google Trends, the interest for the keyword "TikTok fashion" has even almost tripled since January 2020 worldwide (+195 percent of searches)
2. TikTok and Shopify offer growth opportunities for US businesses
Shopify merchants can now access TikTok Business features in the US. They can create, manage and measure advertising campaigns on TikTok and reach the platform's 100 million users in the US.
3. TikTok, a powerful tool for brands
Just like artists, brands feel more and more interested to be present on TikTok. The social network seems to be an outstanding marketing tool. According to Kantar, 67 percent of TikTok users worldwide are over 25 years old. 32 percent are between 25 and 34 years old and 35 percent are over 35. Contrary to preconceived ideas, the network is not just for people under 25! This broad audience allows the network to address all brands and categories. From the AIB bank in Ireland to BMW Motorsport for a campaign in Germany and Balenciaga or Danette in France
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