Discover Wine You Love with Online Wine Subscriptions

Paige Comrie

The number of wine clubs out there are staggering. With numerous different types of offerings to choose from, how do you make sense of the chaos?

Recently I discovered two really amazing options that I wanted to share: Palate Club and Wine Access

Palate Club

To me, Palate Club stood out for several different reasons, the first being their bold claim that with them, you’ll “never drink bad wine again”. Could that possibly be true? While I don’t believe there’s a lot of “bad” wine out there in the market anymore (thanks to better winemaking practices and easier spread of technology and information), it’s true that we all have our personal preferences when it comes to wine. What I like, you may not like, and what we both think is great, our grandmothers might hate. But how do you differentiate between bottles and figure out what style you even like?

Which brings me to point number one…

  1. Palate Club takes into account your actual taste preferences when recommending wine. To get started, you can either start buying and rating wine right away, or start with one of their tasting kits. These tasting kits are so cool and include four mini bottles of either red or white wines, wrapped up to hide what they are and prevent tasting bias. You taste through each bottle, then review them through the Palate Club app. The app then begins to generate an assortment of wines for you to try through their monthly deliveries.

I love these mini tasting kits so much -- they’re the perfect size to do with a group of friends, either virtually over zoom, or during a small in-person get together. It’s such a fun experience to chat about what you do or don’t like about a certain wine without knowing what they are!

A lot of other wine subscriptions on the market claim to match you to wines you like based on a simple taste quiz online. While it may be true there’s some correlation between whether you like black coffee and bold wines, I don’t think that’s a great way to actually figure out what you like. Palate Club puts wine directly in your hands to get started tasting and trying.

  1. Throughout your membership, you continue to rate monthly shipments and further develop a taste profile. Meaning it’s not a one-and-done deal. Each month as you’re shipped wines, you can continue to rate them based on your enjoyment in the app and the algorithm gets better at predicting future wines you’d enjoy. It takes the guesswork out of buying wine, and basically puts a personal sommelier in your pocket.
  2. Palate Club sources from sustainable, boutique wineries from around the world. This means you can rest easy knowing that your subscription purchase is supporting small, local producers that use caring farming practices to bring their wines to life. The team of Somms behind Palate Club is working hard to bring you wines that you’ll love, no mass produced junk here!
  3. Speaking of their Somms, behind the bottles selected for Palate Club are two fiercely awesome women: Aubrey Terrazas and Jennifer Estevez. During their tenure at high-profile restaurants, they uncovered the sensitivities to every individual palate, celebrating in their guests’ personal discoveries after being led to a new bottle of wine. For them, being a sommelier is about hospitality and service. Inspiration to share this service on a greater scale led them to Palate Club, where they deliver these discoveries into the realm of the everyday. The two women are explorers and live to hunt down the gems in the lesser-known reaches of the wine world. They select and import wines for Palate Club in every style and price point, with attention to small-production wineries. You can rest easy knowing these two are sourcing out great wines for you to enjoy.
  4. Palate Club offers complete flexibility for their monthly deliveries. You can customize pretty much everything from how often you want shipment (every month, every 2 or 3 months, etc), numbers of bottles you want to receive, how many of each color wine you want, what price range of wine you want to receive (even going so far as to offer you to select multiple price point ranges), and more. The app will suggest a shipment based on the tasting profile built from your wine ratings, with a selection that includes your closest matches as well as an option to view more wines that you may like in a broader, more diverse range. There’s no commitment and you can cancel anytime, and shipping is free if you order 6+ bottles.

Overall, I think Palate Club is a fantastic way to get to know wine and your personal preferences. It’s fun, convenient, and best of all makes wine tasting fun! The team believes deeply in making wine approachable, and does a fantastic job at educating consumers along the way.

Wine Access

Another amazing option to discover wines and have curated selections sent to your home each month is Wine Access.

If you’re looking for a wine club that delivers high-quality wine, stories behind the bottle, and a way to learn about what you’re drinking, Wine Access is an excellent choice.

Wine Access believes that the barrier to the world’s best wine isn’t price -- it’s access. And I couldn’t agree more! Their team of Napa-based wine experts try over 2,000 wines a year, selecting only 1 out of every 18 to make the cut. The team then packages these up and ships them directly to your door, providing easy access to always have great wine on hand!

For $150 + tax per shipment, you receive 6 wines -- a mixture of classic and new-wave bottlings -- with educational material about each. I love that the shipment includes information about the wines, including stories about the producer and tasting notes. It’s a fantastic way to drink great wine, while learning something in the process! Shipments occur 4x per year, and always include more value than the price you pay.

Outside of the subscription program, you can also select your own wines to buy and try, including some that come with stamps of approvals from experts, such as picks from the podcast “Wine for Normal People”.

Behind the bottles selected is a Master Sommelier, a Master of Wine, and an International Wine Judge, all who live and work in Napa Valley, the capital of the American wine industry. Their team has an impressive resume, in addition to incredible relationships and connections with winemakers all over the world -- relationships that they’re able to leverage to bring you great wine. In their own words “our personal connections unlock the doors to the most coveted cellars, which in turn, means our members gain access to a bevy of small-lot gems, impossible-to-obtain rarities, and unbeatable values—for both collecting and everyday enjoyment.” It’s like having a personal sommelier reach out and find the best bottles that you should be bringing home!

Wine club members also receive 10% off all Wine Access purchases,exclusive video tasting notes with highlights and insights from industry experts on each wine, and access to rare wines not offered on the rest of the site, with the exclusive ability to repurchase.

To learn more about Wine Access and join their subscription, visit their site here.

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Paige Comrie is a Certified American Wine Expert and holds her WSET3 Advanced Certificate in Wine. She's passionate about helping connect consumers with great bottles of wine, and inspiring people to live the "wine lifestyle". This phrase, to her, means elevating the everyday, enjoying the little moments, and taking time to sip and savor everything life has to offer. In addition to wine and food, Paige also writes on the subject of Social Media and Digital Marketing, specifically focusing on the wine industry. Follow her on Instagram @winewithpaige

Napa, CA

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