As a writer, part of the job is writing and part of the job is the combined efforts of marketing, selling, and getting that work seen by as many people possible. The ratio is variable, but the two aspects of the job go hand in hand.
Today we’ll address the marketing portion of your work with a Headline Analyzer Tool, what it can do for your work, and how it can help to promote your work for you without too much extra leg-work from you.
The Headline Analyzer Tool
What is it?
A Headline Analyzer Tool is an online tool that analyzes several important components that make up a good, readable, clickable title for your piece. Different websites offer them for free and most analyze readability, SEO, length of your title and word choice.
Data and statistics from user online behavior is used to calculate what makes for a good title. Your titles are given scores so you can play around with the title to get a higher score and choose the most potentially successful title for your work.
How does it help?
Providing a good title to your work is as important, some would argue more important, than the quality of your work. Your work can be award-winning material and it will not matter one iota if no one clicks on the article to read it.
You need good SEO to rank well within search engines.
You need a readable title that makes sense so that people know what value your article will provide for them.
You need enticing word choices to appeal to the emotional side of readers. Your word choices matter when you are trying to convince people that you have something they want or need.
A good Headline Analyzer Tool will provide the data-driven guidance you need to provide these things by way of a winning headline title for your work.
Where can I find one?
There are many of these tools available to you online. Here is a quick list:
- Answer The Public
- Portent’s Content Idea Generator
- Headline Analyzer by Capitalize My Title
- Advanced Marketing Institute — Emotional Marketing Value Headline Analyzer
- CoSchedule Headline Analyzer
Here’s a great article detailing some of the features of each:
What's a foolproof way to ensure that no one reads your content? Writing a boring headline! Some marketers argue you…
My favorite is the Headline Analyzer Tool by Capitalize my Title — Here’s a closer look
I’ve tried several of these analyzer tools, the first being CoShedule. I had issue with the sign-in feature there. CoSchedule requires some information upfront to use their free tool (including an email address — and I am still getting emails despite being denied use of the tool) and I was rejected due to my email not being a “work email.” Though it is a gmail email address, it really is my work email — writers, you understand. Oddly, I had use of the tool for months before encountering this issue, so it may be a matter of my switching browsers. Regardless, I wasn’t completely satisfied with the tool‘s interface and usability, so I opted to move on.
I tried a few others and Headline Analyzer Tool by Capitalize My Title became a fast favorite. To date, I run every title I use through the analyzer, especially when I am writing for a client and need good SEO ranking.
Here’s a brief introduction on what you get from this tool:
You will create a title for your work and put it into the box, then click analyze. You an see below where I was working on the title for this article:
Overall scoring — includes readability, SEO, and “sentiment” analysis, giving you a total score which is outlined in green if it is a good score.
You can see by the Readability description that the tool analyzes how your title is readable based on the audiences who would read. You want a title that is easy to read — for a wide audience. If I have to drop in one of the elements of scoring, I let it be this one because sometimes a technical title is needed or the intended audience is an academic one.
Readability is determined based on the Flesch-Kincaid Readability scoring system.
Common words and “weasel words” are evaluated. Weasel words are words that may not fully convey the meaning you intend or they are simply unclear.
I consider a green-ringed, good SEO score a must for my titles. Without Google ranking, your article will only be seen for direct searches or if you physically share the link. This is placing the work of visibility on your shoulders — when you could be writing your next piece. Let your title work for you.
Your title is analyzed for word choice, keywords, word and character counts, and how that translates into the SEO value of the title.
There are links within the descriptions as you can see by the above screenshot, that will direct you to more materials regarding SEO in the Read More section. This analyzer tool, I find, provides a wealth of information to you regarding titles and the favorable components to consider.
Also, a character count of 55 appears to receive more clicks (on Google) than other titles, so this is analyzed with your title to suggest whether or not the length of your title will serve you well.
NOTE: Scroll about halfway down the tool’s page and you will see a search box for long tail keywords
The “sentiment” score evaluates the weight of positive and negative words within your title. Sometimes simply adjusting these descriptor and persuasive words is all you need to put a title into a much higher score.
Try out the various headline analyzer tools mentioned in this article. See what works for you and which ones you find to be user-friendly. My most viewed work that was posted before I began working on headlines, received scores in the low 60’s when I ran those existing titles through the tools. Apparently I had a knack for readability and sentiment but had low SEO scores. This put my work at a disadvantage at the time I published.
Don’t do this to yourself!
Live and learn — and get a title analyzer.
(Do You have stories to tell? Write them for NewsBreak!)
For further reading: