Else Nutrition a Kids-Nutrition Leader Expands To 30,000 New Locations

Omri Hurwitz


Else Nutrition is emerging as one of the leading alternative providers of infant and child nutrition in the US and global markets. The company’s revolutionary, plant-based, non-soy formula is a clean-ingredient alternative to dairy-based infant formula. In a time when demand for non-milk-based infant food alternatives is structurally growing, it seems like its most recent announcement puts the company on track to distribute through a significant distribution network comprising around 30,000 locations globally.

Scaling rapidly

In recent months, Else Nutrition’s management team has been focused on building the company’s distribution network so the company is positioned to grow its global and US market share. The company’s sales and distribution strategy with leading players such as Walmart, Amazon, and Kroger are already reaping rewards. For example; Else Nutrition began distributing its products on its website in August 2020, and on Amazon in September 2020, and both launches have proven successful with revenue growth running at around 10% month-on-month since then. Else’s Complete Nutrition for Toddlers was recently ranked as the leading seller in the baby and toddler formula category on Amazon.

The good news has continued since then. The company recently announced that following the successful launch of Else Toddler Nutrition at retailers serviced by KeHE Distributors, four new Else Kids Nutrition Shake Products are being added to KeHE’s distribution platform. The first shipment of Else Vanilla and Chocolate is underway, with Chia Mango and Chia Banana expected to be available later this quarter.

“This is a very encouraging development with one of our key distribution partners,” said Hamutal Yitzhak, CEO & Co-Founder of Else Nutrition. “Complementing our Toddler Nutrition Product with our Kids line-up, gives us a strong boost in shelf presence, and significantly widens our audience, in service of our mission to bring sustainable, Clean Label, Whole Plant-Based Nutrition to wanting families.”

In a growing market

With this development, Else Nutrition is on track to build its potential distribution pathway to nearly 30,000 retail outlets which position the business to deliver accelerating revenue growth looking forward.

Else Nutrition is establishing itself as an emerging player in a fast-growing and defensive global market. The company is on track to grow its market share of the global baby food and infant formula market which was valued at $US45.4 billion in 2021 and is estimated by Imarc Group to grow at a healthy CAGR of 5.7% p.a. between 2022 and 2027. Else Nutrition is particularly well positioned in the North American baby food and infant formula market which was valued at $US8.7 billion in 2020 and is estimated by Imarc Group to grow at a solid CAGR of 6.1% p.a. between 2021 and 2026.

Under the radar opportunity

Else Nutrition is an under-the-radar opportunity. The company’s revenue growth is expected to escalate in the coming years driven by its compelling product advantages and its fast-growing distribution network. Else Nutrition’s product advantages are built around its position distributing high-quality dairy and soy-free infant and kids’ nutrition products. Which directly addresses the challenges some infants and children have with milk-based nutrition. The company’s recent strategic distribution partnerships and expanding product range position Else Nutrition to grow its global and US market shares growth looking forward. As the company’s revenue growth escalates, the stock is likely to attract greater interest from analysts and investors alike as it’s a largely undiscovered opportunity in the alternative protein and child nutrition arena, the sector’s holy grail.

Disclaimer: This is not financial or investing advice. For financial or investing advice please consult with a professional.

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Omri Hurwitz is a Tech Marketer and Media Strategist. His client portfolio consists of some of the leading companies and start-ups in Tech. He writes for several media channels including Entrepreneur, Yahoo Finance, Forbes, Tipranks, The Times Of Israel, New York Tech, Investing.com, Newsbreak, The VentureCation, Hackernoon, Benzinga, and more.

New York, NY

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