Super Bowl Ad Reveals New Alexa Feature That Understands More Than Just Words

Olha Bahaieva

Everyone wants to make their homes as comfortable as possible. You used to think about your home as a place to relax, connect with family and enjoy your life. This is why you do your best to improve your home on an ongoing basis.

Apart from the usual furniture, there is a better way to make your home highly comfortable. It’s possible to do your homework along with you. There are smart robots for cleaning, multicookers, and other smart devices.

The biggest helper who can perform control over your house is Alex from Amazon. According to Safeatlast, in 2020, almost seven in ten smart speaker users in the US used the Amazon Echo.

It seems that Alexa is becoming more popular every day. It’s projected that in 2025, 130 million Amazon Echo speakers are projected to be shipped worldwide.

Amazon understands how Alexa can help people’s life and works on making Alexa even better. During the Super Bowl LVI ad, where you can see Scarlett Johansson and Colin Jost, Alexa has an interesting new feature.

When Scarlett and Colin discuss different things, Alexa is capable of predicting their wishes by revealing unfiltered thoughts to each other. You can check Amazon’s ad on YouTube and see how Alexa works with its new feature.

If you check the official Amazon page, you’ll see that this new feature is called Alexa Hunches. Amazon collects data from your smart home to predict or recommend actions you might want to perform. This new feature is enabled by default.

So next time you want to sleep, Alexa will turn off the light in your bedroom.

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UX/UI designer and writer who produces the latest U.S. news and reviews. Focusing on food, restaurants, and lifestyle.


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