New York City, NY

Memorial Day Sale: Women’s Summer Fashion Made in NYC

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With Memorial Day just around the corner, it’s time to assemble your summer wardrobe. If you’re in need of some new threads, check out the list of fashion brands below offering sales this weekend. Dannijo, Eveliina Vintage, Leota, and Softwear are all based in New York City, so you can feel extra good about supporting local businesses while shopping for stylish clothes.


Dannijo is a jewelry label founded by two sisters, Danielle and Jodie. The family business recently added a clothing line to their brand, and right now, their collection features a lot of trendy tie-dye attire.

The current sale includes silk tank tops, midi skirts, and maxi dresses. You can also score some mid-weight 100% cotton shorts that have been hand-dyed for a unique look.

Get an extra 30% off all sale styles from Dannijo when you use the code MDW21 at checkout.

Eveliina Vintage

Another family venture, Eveliina Vintage spans NYC and Miami, run by founder Eeva Musacchia’s twin daughters Emilia and Amanda. Each item is one-of-a-kind, and the women at this shop favor romantic and feminine styles.

New arrivals at the shop include a strawberry lace slip dress, a bright floral print kimono, and a 1970s crochet dress. They regularly announce the latest finds on Instagram, as well as information about pop-up locations, such as a recent one at Industry City.

For 20% off at Eveliina Vintage, use the code Memorial20 at checkout.


If you’re in the market for summer dresses, Leota may be exactly what you’ve been looking for. Sarah Carson launched the company 10 yeras ago, hoping to empower women with a perfect dress. Aiming for designs that are both pretty and practical, the shop is filled with whimsical pieces in fun and stylish prints.

What’s on sale? Plenty of knee-length dresses and skirts, many of them priced under $100. True to Carson’s mission, the wrap dress - well-known for its ease of wear - is heavily featured in the collection.

Now through May 31st, you can shop the sale at Leota for up to 75% off the original price.


Sabrina Zohar is the force behind Softwear, an eco-conscious clothing brand with a focus on high quality and affordable fabrics. The clothes are manufactured in a sustainably operated facility in Brooklyn.

The comfortable tank tops come in a variety of neutral, cool, and dark colors, such as forest green, midnight blue, and smoke gray. You can also find joggers, shorts, hoodies, and pullovers, but these items are not included in the MDW discount.

At Softwear, the Memorial Day Sale includes 25% off all tank tops and tee shirts when you shop between now and May 31.

Where do you like to shop for new summer clothes? If a product is made in NYC, does that influence your purchase decision?

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