The everyday person might just view facial recognition as the thing they use to unlock their phone, but it is developing to be so much more than a tool of convenience.
Facial Recognition Technology (FRT) is being used in far more places than you would think.
Facial recognition is the future of identity verification. Bearing that in mind, think about all of the places you go to requiring verification of your identity. Then, think of all of the places that need you to make payment; airports, hospitals, schools, bars, being pulled over by a police officer, etc.
The point is that the list is never-ending; you will always need to verify your identity somehow. However, facial recognition is working to make your face the only form of identification you need with you.
Facial recognition technology has already made its way into our day-to-day activities. It unlocks phones, tags friends on Facebook, and secures homes.
These are little ways FR has presented itself as a convenience to the public. Instead, these small integrations fulfill the overarching promise of technology by providing a more straightforward, faster, and more secure way to proceed with daily life.
This doesn't mean that there is a firm understanding of the capabilities of this technology by the public.
"These convenient, personal and consensual interactions with facial recognition technology might reduce or even dispel typical clichés about surveillance. But personal engagement with technology doesn't always translate into a full understanding of how that technology collects and uses data.
This is intensified when the technology's use isn't limited to the interactions that we can see and list", said a writer for the Center of International Governance and Innovation, Nikki Gladstone.
Facedapter is an example of a company targeting major industries but keeping the public's safety a priority; Travel and transportation, banking and financial services, and Government & Law enforcement.
The Future of Air Travel using next-generation Biometrics is an article that details how FRT is already being implemented in Air travel. This tool will increase efficiency, speed, and accuracy in identification during the hectic process of airport travel.
One of the air travel industry's biggest challenges is accurately verifying the identities of travelers. We all know the feeling of standing in line at an immigration checkpoint, handing over all our documents, and hoping for a smooth transition to the next destination.
We live in an age where people are able to change what they look like frequently. With advancements in cosmetic procedures or simple everyday changes, these changes make a difference in the manual identification process.
Implementing FRT in Air Travel boosts accuracy in identification and reduces potential security risks before they occur. This is an argument that could be made not only for air travel but all types of transportation.
FRT is also being used in the retail industry to make the shopper experience more convenient, among other things.
According to Aerospace company Thales, "Since 2017, KFC, the American king of fried chicken, and Chinese retail and tech giant Alibaba have tested a face recognition payment solution in Hangzhou, China.
In March 2021, 52 Perekrestok stores (Перекрёсток) from X5 retail group have launched touchless payment by face for self-service checkout terminals with Visa Payment System and Sberbank".
Facial recognition is no longer an identity verification tool of the future but one that is being implemented all around the world.
Convenience is the luxury of being sold to the public to have access to biometric data.
Identity verification tool that the public can rely on is very important. Facedapter, even as a start-up is a company, is working to build this digital trust while remaining simple, convenient, cost-effective, and demographically- sensitive.