Online Grocery Shoppers Spend Hundreds More per Month Than In-Store Shoppers

Motor City Car Guy
woman shopping in grocery storePhoto by Hobi Industry for Pexels

Food prices continue to increase due to inflation, global conflicts, and issues with the supply chain. Of course, everyone wants to save money on their groceries whenever possible.

Many people now buy their groceries online, thinking that it will save them not just time but possibly money. Unfortunately, while online shopping may be a quick and easy way to buy groceries, it appears that it's not a very effective way to save money.

According to a report in TastingTable, online grocery shopping boomed with the onset of the health crisis mainly because it was a way to get groceries and everyday essentials for your household without having to leave home. In 2020, the number of orders placed with Instacart, an online shopping delivery service, increased by 500% and brought the company's value to $39 billion.

By 2021, approximately 60% of U.S. Consumers were using online services to buy their groceries, compared to only 36% in 2019. It was expected that online grocery shoppers would continue using online shopping services even after the health crisis.

However, recently there has been a sharp decrease in online grocery shopping. One reason could be the added cost associated with online shopping services, such as delivery fees and service fees.

A closer look reveals that the average online grocery shopper spends an average of $594 each month. In comparison, shoppers who buy their groceries exclusively in-store spend an average of only $388 each month. This is a difference in spending of more than $200 each month.

While buying your groceries online helps you save time and energy, it doesn't appear to help you save money.

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