Netflix Tests Fees for Account Sharing Outside of Households

Morristown Minute

Netflix is testing out a way to charge members for sharing account information outside their household’s

16 March 2022 – Netflix announced in a blog post that the streamer will be testing a fee structure charging users for sharing their Netflix account with those outside their household.

The post notes how “accounts are being shared between households - impacting our ability to invest in great new TV and films for our members.”

For the last year, Netflix has been working on ways to identify users who share their Netflix account outside of their household, and charge them a structured fee per “Extra Member.”

Over the next few weeks, Netflix will launch and test two new features for members in Chile, Costa Rica, and Peru.

  • Add an Extra Member: Standard and Premium subscribers add sub-accounts for up to two people they don’t live with – each with their own profile, log in, and password. The feature will cost $2.99 USD, 2,380 CLP (Chile), and 7.9 PEN (Peru).
  • Transfer Profile to a New Account: Basic, Standard, and Premium subscribers can enable people who share their account to transfer profile information either to a new account or an Extra Member account – keeping the viewing history, My List, and personalized recommendations.
“We recognize that people have many entertainment choices, so we want to ensure any new features are flexible and useful for members, whose subscriptions fund all our great TV and films. We’ll be working to understand the utility of these two features for members in these three countries before making changes anywhere else in the world.” – Chengyi Long, Director, Product Innovation

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