Meta reworks monetization for a new view-based payout model

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Meta, the company formerly known as Facebook, is looking into a new form of monetization. This form of monetization would be based on how Instagram Reels – the short form videos that are now available on the Instagram app – perform and not on the amount of money that the Instagram Reels earn from advertisements. The company announced this weeks ago on a Tuesday when it also stated that it would be expanding the Ads on Reels monetization program that you will find on Facebook to help more creators.

“We’re learning through our tests that payouts tied to performance are better at balancing the needs of everyone. Many variables outside of creators’ control have traditionally influenced their ad earnings, such as how many ads have already been shown to the person viewing their content or whether there’s a relevant ad to deliver that viewer. With a performance-based model, creators can focus on the content that’s resonating with their audiences and helping them grow; advertisers get access to more ad inventory to reach more people; and people get a more consistent viewing experience with more relevant ads.” Meta stated in a blog post.

With this new program, Reels creators will earn payout based on the number of plays that their short videos are getting. All of that means that the better a Reel performs, and the more eyes are on the video, the more the creator will earn. All creators that are invited to the trials to test this payout model will automatically be changed to this particular model.

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