Thanks to TikTok you can find anything: from a new German teacher to microwave recipes. I found my new favorite show almost by accident, imagine what can be achieved with well implemented TikTok marketing.
I know that when you hear the word TikTok you immediately think of Gen Z, and it is no coincidence, this app is carefully designed for them. But its great growth in 2020 made it reach everywhere. Even if you refused to download it, you stumble upon TikTok videos on Twitter, Facebook, and Instagram Reels.
At first, it takes some getting used to, which is the time it takes for the algorithm to decipher each and every aspect of your personality to offer you personalized content. But when everything is set, this app can become the place where you discover new content.
TikTok Marketing is a reality, and those who are not taking advantage of it by now are missing out on something big. It is unnecessary to talk about the effect of TikTok’s influencer marketing or the virality of the songs. Ask Doja Cat. Simply everything is in this video app. References to series and movies, other apps, websites, and many, many dances.
I am going to explain the impact of this app on marketing by telling you how I found my new favorite tv show while scrolling on TikTok.
There is no social media marketing without TikTok
The other day I was scrolling endlessly like I usually do briefly for a couple of hours before going to bed. I stumbled upon the usual: girls dancing, lip syncs, and those hilarious videos that even make you snort that white stuff through your nose, milk, that white stuff is milk. Everything was normal until I found a duo of a boy with little more than a thousand followers reacting to a scene from what seemed to be an animated superhero series like any other.
That animated series was Invincible, the new superhero show on Amazon Prime Video. I had already heard some things about it, but it seemed like one more of the lot and it did not catch my attention.
Oh boy, how wrong was I.
Of course, I’m not going to spoil anything, I’ll just tell you that what I saw in that 60-second video clip made me get out of bed to renew my Prime subscription that I let expire after the second season of The Boys.
I am not a television critic, but I can say that Invincible is easily one of the best series that has been released in 2021, and if not for TikTok, I would have missed that hidden gem.
Take advantage of the algorithm
There are people learning new recipes by making microwave mug cakes thanks to videos they saw on Tik Tok. Popular podcasts post clips of their episodes on their official accounts. Law firms upload legal advice through short, fun videos. Even one boy got millions of followers thanks to his dog nibbling on the microphone of his headphones.
There is literally everything on TikTok, so no matter your product, there is a way to market it here. Thanks to the unpredictable algorithm of the Chinese app, any video can go wildly viral, as there are thousands of examples of this. If anyone underestimates the power of TikTok in audience consumption, remind them that a Belarusian post-punk band made Spotify’s global top 10 alongside The Weeknd and Ariana Grande after one of their songs went viral.
You have two options: original content or influencer marketing. Either one is very effective. Either way, it is an option that should not be missed.
TikTok has a very particular demographic, so make sure your campaign is enjoyable, compact, and that the people who watch the videos feel like sharing it.
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