“RuPawl the Doggie Drag Queen” has been lighting up Instagram, wearing replicas of the gowns seen on RuPaul’s Drag Race. With close to fifty thousand followers, the chihuahua - who, according to owner José Lizárraga, identifies as non-binary - ranks among today’s top canine influencers.
Following in the footsteps of other glamorous influencers like Kendall Jenner and sister Kim, RuPawl is now unleashing their own product line. Dubbed Doggie Drag, the fashion line features an array of stunning and flamboyant clothing and accessories that capture the essence of drag culture.
"Now all four-legged divas can shine as bright as the queens on RuPaul’s Drag Race,” says Lizárraga, Doggie Drag’s founder and CEO. “Dogs deserve the opportunity to express their resplendence, nerve, and talent, too."
While meant to be amusing, Lizárraga acknowledges a serious side to the collection, too. “We are living in a time when the drag community is being targeted and attacked by right wing conservatives. We see Doggie Drag as a part of the effort to promote drag as a form of resistance and joy, to highlight the artistry of leading drag talent and showcase the beauty and resilience of the LGBTQ+ community.”
"Our line of dog clothing and accessories are about celebrating individuality and self-expression," he continues.
Even RuPaul is a fan. When critics of the brand claimed the famous drag celebrity was considering suing her canine counterpart, RuPaul took to Twitter, writing “I love and support RuPawl. Shame on you catty twitter trolls trying to create a rivalry.”
RuPawl’s new Doggy Drag collection includes a range of eye-catching outfits, from brightly colored feather boas to sparkling sequined dog tags and bold statement charms. Pooches can be transformed into blonde bombshells in Doggie Drag’s Queen Mutha wig. It comes with a tulle bow with metal clip and adjustable chin straps. Or they can sashay away in the Mutha of the Runway gown, an opulent tulle explosion that includes glistening silver embellishments.
Dogs can rule the racetrack in a hot pink and checkered Start Your Engines jumpsuit inspired by the outfit RuPaul wore in the poster art of the first season of RuPaul’s Drag Race. It features color patches and crystal silver ornamentation. Or they can join the Pit (bull) Crew and serve masculine realness in their Doggie Drag Bandana.
Every piece is designed with a keen eye for detail and a commitment to quality, ensuring that dogs look and feel their best while strutting their sassy tails on the streets.
"We’re excited about the growth potential of the RuPawl and Doggie Drag brands,” Lizárraga says. “Drag is everyday art but it is also the perfect way to include our loveable canines in celebratory occasions like Pride, Halloween, weddings and more. Whether you're attending a parade or dressing up for a costume party, Doggie Drag shines the spotlight on your glam dog’s unique personality and sense of style."
Doggie Drag couture items are currently available in small and medium sizes, however some accessories are for dogs of all sizes. Pride items including a Rainbow gown will be available soon.