Top 5 Google Ads Tools For Monitoring Your Google Ads Campaign

Mex Allen

When it comes to advertising on Google, running a successful Ad campaign is not just about driving traffic to your website or generating leads. It is also about staying on top of your campaign, monitoring performance and optimizing your campaigns.

There are many powerful tools available to help you do just that. Google Ads tools can help you track your campaign’s progress, identify areas that need improvement, and even automate tasks to save you time.

In this article, we will share the 10 best Google Ads tools that you can use to monitor your Google Ads campaign.

What are Google ads tools?

Google Ads tool are software programs that help you manage your Google Ads campaigns. They provide insights into your campaign’s performance, allow you to automate tasks, and provide guidance on how to improve your campaigns.

There are many different types of Google Ads tools available, ranging from simple keyword research tools to complex campaign management platforms.

Why should you use Google ads tools?

You should use Google Ads tools because they can save you time and money by helping you monitor your campaign’s progress, identify areas that need improvement, and automate tasks.

In addition, Google Ads tools can provide valuable insights into your campaign’s performance that you can use to make informed decisions about your campaigns.

Overall, using Google Ads tools can help you run your campaigns more effectively and efficiently.

What are the benefits of using Google ads tools?

There are many benefits of using Google Ads tools, including:

● They save you time by automating tasks.

● They can save you money by helping you improve your campaigns.

● The tools can provide valuable insights into your campaign’s performance.

● Google Ads tools can help you make informed decisions about your campaigns.

● They can help you track your campaign’s progress.

Google Ads Tool and settings.

Before you can start using the Google Ads management tools, you'll have to make some configurations.

The Google Ads Tools are designed to help you make the most of your Google Ads campaigns. The tools include a variety of resources, including:

● Google Ads editor

● Keyword planner

● Bid adjustment tool

● Location planner

● Generate reports

● View performance data

Google Ads Keyword Tools

Keyword research is a critical component of any search engine marketing strategies campaign. The Google Ads keyword tools can help you identify new keyword ideas and get insights into how your keywords are performing.

Google Ads Preview Tool

The Google Ads Preview Tool allows you to see what your ads would look like on without actually running the ads. This can be useful for testing ad copy or for seeing how your ads would look in different locations.

You can use this tool to:

● Preview your ads - See how your ads would look on without actually running the ads.

● Test ad copy - Test different versions of your ad copy to see which performs better.

● Check missing extensions - Make sure your ads are showing all of the extensions you've added, such as site links or callouts.

● View your ads in different locations - See how your ads would look to people in different parts of the world.

Google Ads reporting Tool

The Google Ads reporting tool allows you to see how your ads are performing. You can use these tools to:

● View your ad stats - See how your ads are performing in terms of clicks, impressions, CTR and more.

● Generate custom reports - Create custom reports to see the data that's most important to you.

● Download your reports - Download your reports in CSV format for further analysis.

Top 5 Google Ads Tools

Keyword Planner

Keyword Planner is a free tool that helps you research keywords for your AdWords campaigns. It lets you pick the right search terms and gives you data on average monthly searches, competition level and suggested bid amounts.

The main benefit of using this tool is that it will allow you to identify potential keywords you can use for your SEO or pay-per-click campaigns. This way, you can target keywords that have high search volume but low competition.

With this tool, you can also get ideas for new ad groups and negative keywords.


SpyFu is a tool that allows you to see what keywords competitors are using, how much they're spending on those keywords, and how their ads look. It also shows you keywords related to the ones you're interested in, so you can expand the scope of your keyword research

SpyFu offers several different reports to help you understand how competitors are making their money, including:

Organic Competitor Keyword Report

A list of all the keywords that a given website has ranked for organically over the last year. (If it's not your site, don't worry — you'll see every keyword that brought visitors to it.)

Organic Keyword Ranking History Report

It shows which keywords have been trending up or down over time and why.

Paid Competitor Keyword Report

A list of all the keywords that a given site has paid for in search advertising over the last year. (Again, if it's not your website, don't worry — you'll see every keyword that brought visitors to that site.)

PPC Ad History Report

It shows every version of an ad that a competitor has run in Google AdWords over time. This includes when it started running when it stopped running and how many competitors triggered with each version of the ad.

Keyword Magic Tool

The Keyword Magic Tool is a new keyword research tool from Semrush that combines the power of the Keyword Planner and Traffic Estimator into one. The tool has many of the same features as the Keyword Planner but with some additional improvements.

The Keyword Magic Tool can help you:

● Get keyword ideas - Discover new keywords to target in your campaign.

● Group keywords into ad groups - Group similar keywords together so you can create more relevant ads and landing pages for each group.

● Filter keywords by search volume, cost-per-click (CPC), competition, word count, etc.

● Get forecasted traffic estimates for your ad groups - Use historical stats to estimate how many clicks, impressions and conversions you might get for your ad groups.

● Compare keyword performance across multiple accounts - Manage all of your keywords from one place.

Google Ads Editor.

Google Ads Editor is a free tool that you can use to manage your AdWords campaigns. It allows you to make bulk changes to your account, such as adding new keywords, changing bids or creating new ads.

The Google Ads Editor also lets you:

● Undo and redo changes - You can undo and redo changes before publishing them.

● Preview how your changes will look - See how your changes will look before you publish them.

● Work offline - You can work offline and publish your changes when you're online.

Google Analytics.

Google Analytics is a free tool that gives you insights into how people find and use your website. It can show you what keywords they used to find your site, what pages they looked at, advertising goals and how long they stayed on your site and more.

You can use Google Analytics to:

● Track conversions - See how many people take the desired action on your website, such as signing up for a newsletter or purchasing.

● Identify which traffic sources are sending you the most valuable visitors - See which website, search engine or ad campaign is sending you the most engaged visitors.

● Segment your traffic - Segment your traffic by country, browser, device or other criteria to get more granular insights.


There you have it — the top 10 Google Ads tools for monitoring your Google Ads campaign. These tools will help you keep an eye on your campaign, track your progress and make necessary adjustments to ensure that you are getting the most out of your Google Ads spend.

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Mex Allen is one of Online Marketing Expert at MexSEO, a digital marketing agency that seeks to educate companies what they need to know about modern-day marketing,

Los Angeles County, CA

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