Brooklyn, NY

This NYC Moving Company Has the “Best” Logo

Roadway Moving vanMelissa Toldy

No one can deny the power of advertising. Marketers often know us better than we know ourselves, and they use this knowledge to get our attention.

A few months ago, I was walking in my neighborhood in Brooklyn, and I noticed a funny-looking logo on the side of a moving van. There was a large heart between two stick figures, but it was the stick figures themselves that caught my eye.

What were those sharp, pointy things sticking out from their round heads?

The image looked slightly off. It took me a few moments to realize that the stick figures were wearing some type of visor or cap. The sharpy, pointy thing was a bill, intended to block out the sun.

That made sense - movers are usually contending with the weather. However, I couldn’t shake my initial reaction to the logo. When I looked at the stick figures, I didn’t see hats; I saw beaks.

As in, bird beaks. I saw two people with bird heads, carrying a large heart between them. But the thing is, the logo did its job. I understood the most important thing: I was looking at a moving van. And if anything, the slightly-off bird-like heads made the signage memorable.
Roadway Moving logoMelissa Toldy

When I went to the moving company’s website, Roadway Moving, I saw this message on their About page:

What is the Roadway Difference? Good question. Other than the best logo and cleanest trucks in the moving world, there are a few things that set us apart. Hover over the hotspots to discover more.

So, Roadway claims to have the “best” logo, and I’m not sure if I can argue with them. Not only did their logo make me curious about the company, but after reading more about them on their website, I’m fairly convinced that I’ll be using them for my next move.

I have a lot of experience with moving. In the last 20 years, I have moved 15 times. Sometimes, I moved more than once a year. But for the last 5 years, I have lived in the same apartment in Brooklyn, and when I think about moving, I feel a sense of dread. It’s possible this dread has even kept me from seriously looking for a better apartment.

Roadway looks promising to me for a few reasons. Judging by their web design, and their stellar customer feedback, I can tell they are super organized. That’s the most important quality, in my opinion, for movers to possess.

There were times I moved my own stuff, times I hired professionals, and times I paid two strong men to get the job done. In each situation, there are upsides and downsides.

If you move your own stuff, you know you’re not going to throw your fragile boxes around. You will be careful. However, you may get tired, and you may realize that despite being extra careful, you still manage to damage some of your stuff. These days, I don’t even consider this option because I own furniture too heavy to carry, and I don’t want to ask friends for such a taxing favor.

If you hire professionals, you can end up spending a lot of money, and then still feel dissatisfied with the outcome. Also, just because a company charges a lot, it doesn’t mean they extend those charges to their employees. You might be dealing with miserable people who feel as if they’re being taken advantage of. From what I read, Roadway movers seem to be well taken care of. They don’t appear moody or disgruntled.

If you save money by hiring a couple people with a van, who knows who will show up at your door. I once had two guys show up, and they were severely hungover. They tossed my plants around, and they bruised my couch. I regretted the experience, despite saving some money.

What has your experience been like, moving in NYC? Do you have any movers you swear by? Have you ever used Roadway’s services?

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