Why does it say "XO, Tosi" on Milk Bar's Ice Cream?

Melissa Frost

Photo by Sara Melissa Frost

When I realized I didn't have to travel to New York City to get Milk Bar's products, I was ecstatic. In my opinion, few things beat the taste of these pints of sugary, creamy ice cream, born in the Empire State. I usually keep a few of them in my freezer, and I stock up on them almost every time I'm at the grocery store.

Brilliant marketing

A little while ago when I opened one of their ice creams, I was met with "XO, Tosi".

I didn't get it. Tosi? Is there something I should know?

I googled it, which is probably what a lot of people do when they see the name. What a brilliant marketing move.

The results I found were that Tosi is the mastermind behind these ice creams. Milk Bar was founded by James Beard award-winning pastry chef Christina Tosi. Back in 2008, she started what was then a tiny bakery in New York City's East Village. Since then, they've outgrown this spot and have three flagship shops located in New York City, Los Angeles, and Washington DC. They also have several bakeries across the country, and now you'll find them at Whole Foods, too.

Tosi has been featured in the New York Times, and Bon Appetit magazine named Milk Bar "one of the most exciting bakeries in the country."

Baking empire

You can also find Tosi on Netflix. At the series Chef's Table, you'll see Tosi combining her formal culinary training and her down-to-earth obsession with home baking, grocery store staples, and those classic American sweets we all love.

She is an incredibly smart woman that has built a baking empire inspired by childhood memories (colorful cereal, anyone?), and I am very, very happy I now get to include these ice creams in my weekly grocery runs. "XO Tosi", and all.

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Journalist and writer. I cover local stories + food, mostly from PA.

Lititz, PA

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