Myrtle Beach Rebranding as 'The Beach'

Melinda Crow

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Photo by John Muse

MYRTLE BEACH, SOUTH CAROLINA-- In a marketing move that taps into pent-up travel demand, and the rush to book U.S. beach destinations for the summer of 2021 and beyond, Visit Myrtle Beach released a new look and a new video designed to encourage visitors to explore the whole "60 miles" of The Beach.

According to Karen Riordan, president, and CEO, Visit Myrtle Beach:

“While the pandemic has had a profound impact on tourism, Myrtle Beach is well positioned for a strong recovery in 2021, which makes this the right time to really leverage the new brand architecture and creative elements. Visit Myrtle Beach will continue to drive economic impact for the destination, and The Beach brand will reflect the welcoming, vibrant and modern classic experience that our visitors and residents are so passionate about.”

The previous branding for Visit Myrtle Beach was utilized for more than 10 years and supported significant industry growth for the region. The consumer research and brand development work was conducted in partnership with MMGY to support Visit Myrtle Beach's long-term strategic plan.

Visit Myrtle Beach continues to maintain the Healthy Travel section on VisitMyrtleBeach.com with the latest COVID-19 updates and mandates, and also encourages overall vigilance that may go above and beyond what is required. In general, this means wearing face coverings at public, indoor settings, and also outdoors when social distancing is not possible; frequent hand-washing with soap and water; and staying home when sick.

According to Stuart Butler, chief marketing officer, Visit Myrtle Beach:

“We are exceptionally thankful for the many community partners who worked tirelessly to support the Myrtle Beach visitor experience and made the many adjustments needed, such as new safety protocols, during the past year. Tourism is the economic lifeblood of Myrtle Beach, providing $7 billion in economic impact throughout our 14 communities in the Grand Strand. The Beach branding will ensure we continue to invest in increasing our tourism market share and leverage our competitive advantage for years to come.”

Here's the newest video, featuring the rebranding:

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