In the United States, Instagram is making the product tagging feature available to all users, which means you don’t need a company or creator account to tag things in your pictures.
The feature will be given out to everyone in the following months, starting today. Instagram has evolved into a platform where almost everything can be purchased, and now you can get the same look as your friend in his Instagram postings.
Product tagging was first introduced in 2016 as part of the platform’s initial push towards e-commerce, and then expanded to include product tags in video postings and stories (and, eventually, reels).
Instagram’s shopping experience evolved over time, and the platform launched a native checkout tool that allows users to buy things directly from tags, as well as the option for creators to tag products in their posts.
To tag a product, begin by writing a post as usual. Go to the next page and select the “Tag Products” option after you’ve chosen your filter and made any necessary edits. To add a tag, first tap the product in your photo or video, then search for it.
Other users will be able to see the product tags in your post and will be able to tap them to make a purchase.
With 1.6 million people tagging at least one thing per week, Instagram already has a large number of users tagging products in their posts. Extending the capability to the full user base – estimated to be 2 billion people – will improve product visibility through organic, non-sponsored postings, potentially opening up a whole new market of consumers who see things they like and want to share with their friends and family on the app.
Digging In More Details
Every week, 1.6 million consumers tag at least one product.
When one of their items is tagged, Instagram says business owners receive a notification, and posts with tagged products appear on a business’s tagged tab on their profile. Through their account settings, brands will be able to enable or disable tags from anyone on the platform.