It is the year 2023, and the way you market your business this year will be significantly different from your past strategies. The landscape is filled with numerous emerging opportunities, and I am here to reveal the most powerful marketing strategies that you can utilize in 2023 to propel your business to new heights. Modern marketing can be categorized into five essential areas, so let's delve into each one and explore the top tactics that are currently generating exceptional results.
Category 1: Content Marketing
To create a lasting impact with your content this year and beyond, the focus is on short-form vertical videos. Platforms like TikTok, Instagram Reels, and YouTube Shorts have become the go-to mediums for engaging your audience. TikTok's exponential rise in popularity during the pandemic not only resonated with viewers but also caught the attention of other social media apps. In response, platforms like Instagram introduced Reels to stay competitive. TikTok's success has inspired major players to introduce similar features, encouraging users to embrace video content.
Short-form videos have proven to be highly effective in driving engagement and enhancing audience recall. Additionally, these platforms are no longer limited to Gen Z users. TikTok's user base is expanding, with over 53% of its users now over the age of 30. By repurposing your TikTok videos as Reels on Instagram, you can reach an even broader, more mature audience. Consistency plays a crucial role in maximizing the impact of your short-form videos. Studies indicate that committing to at least one video per day can yield substantial growth on these platforms.
Creating these videos doesn't have to be overwhelming. Don't obsess over production value; the videos don't need to be of Oscar-worthy quality. Instead, focus on providing quick tips, advice, processes, surprising statistics, product recommendations, or tools in your niche. These videos can be presented in various formats, such as speaking directly to the camera or combining related footage with text overlays. To make the process more manageable, set aside a few hours each week to batch-produce videos for the following week. Considering the short duration of these videos (around 7 to 30 seconds), the exposure across multiple platforms makes it worthwhile.
Category 2: Search Engine Marketing
To enhance your visibility in search engine results, it is crucial to adapt to Google's latest update—the helpful content algorithm. Google aims to prioritize content written for people rather than solely for search engine optimization (SEO). To rank higher in search results, you must understand user intent and ensure that your website provides clear answers to their queries.
To optimize your key SEO pages, focus on addressing the questions users are likely to search for. Include frequently asked questions, specifications, pricing details, and comprehensive information that eliminates the need for users to seek answers elsewhere. For instance, a local physical therapist found success by creating content around the cost of physical therapy in his area, addressing a gap in existing information.
In 2023, prioritize depth over breadth when it comes to content creation. Concentrate on a select number of essential pages and posts, ensuring they deliver the most helpful and relevant information to your target audience.
Category 3: Social Media Marketing
User-generated content, specifically through influencer collaborations, has emerged as a significant trend in social media marketing. Viewers tend to trust product recommendations from influencers they follow, making it a lucrative opportunity for businesses. With TikTok's Creator Marketplace, connecting with influencers has become easier and more streamlined. The platform enables you to find suitable influencers within your budget, negotiate terms, and initiate collaborations directly.
When selecting influencers, consider factors like follower count, average views per video, engagement rate, and relevance to your audience. Nano influencers (those with smaller followings of one to ten thousand) often exhibit higher engagement rates, making them a viable option. Focus on influencers whose content aligns with your brand's interests and target demographics.
To amplify the impact of influencer collaborations, you can convert top-performing influencer posts into paid TikTok ads known as "spark ads." This not only extends the reach of the content but also leverages the expertise of influencers in creating effective ads.
Category 4: Email Marketing
Despite being a long-standing marketing strategy, email marketing remains highly profitable, boasting an average ROI of 42:1. The key lies in acquiring email addresses from your ideal customers. Interactive lead magnets are effective tools for encouraging sign-ups. While traditional lead magnets like newsletters have limited appeal, interactive ones, such as timed challenges and quizzes, yield higher opt-in rates and deliver better results for subscribers.
Timed challenges involve a series of activities or assignments delivered via email over a specific period, helping users achieve specific goals. Varying the content format, such as including videos, enhances the relationship-building process. On the other hand, quizzes enable personalized advice or action plans based on individual circumstances. Online quiz builders like tryinteract.com facilitate the creation of engaging quizzes that provide tailored results.
Category 5: Pay-Per-Click (PPC) Marketing
To achieve omnipresence in paid advertising, Google's new campaign type offers a game-changing opportunity. This campaign type allows businesses to be present across multiple platforms simultaneously at a lower cost than traditional Google Ads. For a detailed explanation of this strategy, click here to watch a dedicated video that outlines how to be found everywhere online for less.
In conclusion, successful marketing in 2023 requires adapting to new trends and seizing emerging opportunities. Short-form vertical videos, helpful content for search engine optimization, user-generated content through influencers, interactive lead magnets for email marketing, and cost-effective PPC campaigns are the key areas to focus on. By leveraging these strategies, you can elevate your marketing efforts and drive significant growth for your business in the ever-evolving digital landscape.