Detroit, MI

Detroit based Faygo Beverage Company To Debut New Flavor

Matthew Donnellon

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Michigan beverage company Faygo is getting ready to release another option for pop fans adding to their line-up of over 50 flavors.

This summer they will release Faygo Firework which “combines cherry, blue raspberry and lime flavors and will roll out across the Midwest this summer in 24-ounce bottles. It will be available for a limited time.”

The new soda is supposed to taste like another summer staple Bomb pops, the tri colored popsicle that can be found in every little kid’s hand around the 4h of July.

Faygo is always trying new things and this summer will be no different, ““For 114 years, Faygo has been an innovator in the pop world and we are very proud to add Firework to our distinctive line of over 50 flavors,” said Al Chittaro, President of Faygo Beverages. “Firework will be available for a limited time, and offers a completely new experience for Faygo fans.”

Faygo pop has been a Michigan staple since it was founded in 1907 by the Feigenson brothers. Originally called Feigenson Brothers Bottling Works, it was later shortened to Faygo in 1921.

The brothers were originally bakers and started selling soda based on their frosting flavors. The pop was originally sold from a horse drawn wagon and sold for 3 cents a bottle.

In its inception, Faygo only had fruit punch, grape, and strawberry as flavors, now the company boasts a catalogue of over 50 different flavors including the new Firework flavor.

An interesting tidbit, most Midwesterners know the strange look you get when you refer to soda as pop, and Faygo might be the one to blame, as the brothers started calling their drink pop because of the sound the bottle made when you took the lid off.

Also during the summer the company is running a campaign called “Can’t Stop the Pop”,”Each bottle of Firework will have a QR code people can scan with smartphones. From there, they will be taken to FaygoCantStopThePop.com where they can enter weekly giveaways to win Faygo Firework swag.”

So Faygo fans will have something to look forward to. Look for it in stores sometime this summer.

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Matthew Donnellon is a writer, artist, and sit down comedian. He is the author of The Curious Case of Emma Lee and Other Stories

Detroit, MI
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