You're Not A Successful Content Creator Because You Refuse To Understand The Algorithm

Matt Lillywhite

Let me tell you something that’s absolutely nuts.

A lot of unsuccessful content creators enjoy coming up with conspiracy theories as to why they’re not getting millions of views on their work. 

Here are a few of my favorites:

  • “The platform is trying to control how many people make money.”
  • “Anyone who has a full-time income from content creation is secretly paying to have their content boosted in the algorithm.”
  • “I tried uploading one piece of content, and it didn’t perform well. Therefore, it’s not worth putting in any effort.”

But what if the reason behind a lack of success isn’t a giant conspiracy from the almighty tech companies in Silicon Valley?

Seriously… hear me out for a second and think about it. What if you’re not successful because you refuse to optimize your content for the algorithm?

A Few Small Changes To Your Content Can Have A Significant Impact.

I used to spend a lot of time wondering why my content wasn’t getting any views. “The algorithm is rigged” is something I used to tell myself all the time. But one day, I had a conversation with a friend who helped me see things from a different perspective.

He told me that “the number of views you receive is often determined by many factors. For example, read/watch time, retention rate, and many other things. But if your title and thumbnail sucks, nobody is going to click on your content in the first place.”

I quickly realized he was correct. Facebook, YouTube, and many other platforms love promoting content that resonates with a large percentage of people. After all, they want users to stay on the platform for as long as possible. So, if you can create blog posts, images, or videos that people in a specific niche find interesting, your chances of being successful will exponentially increase.

Once I started adapting my content for the algorithm, it didn’t take long to see a noticeable difference in my stats. Now, I get several hundred thousand views each month and have a full-time income doing something I enjoy.

If you want to do the same, here are four strategies that you can implement to boost engagement on pretty much any platform:

1) Wrap your content in beautiful packaging.

Here’s something that took me a long time to realize: It doesn’t matter if you’ve made the best piece of content in the world. If your title and thumbnail suck, nobody’s going to click on it. Sure, that might be a hard pill for you to swallow. But it’s true.

That’s why it’s crucial to make your title, thumbnail, and everything else as eye-catching as possible. Doing so will give your content a higher click-through rate, which is vital for being promoted by the algorithm.

2) Harness the power of an interesting intro.

Good packaging can make people click on your content. But a compelling intro is what makes them want to stay.

This is something I learned while trying to become a successful writer. It took a lot of trial and error. But eventually, I realized that a good intro has the power to keep readers hooked and propel a piece of content towards extraordinary success.

The reader (probably) wants to know what’s in it for them. What benefit will they get from consuming your content? When you make the intro as interesting as possible, more people will inevitably feel compelled to read or watch until the end.

3) Remove any fluff to create a more meaningful impact.

Take a moment to think about the content that you frequently watch or read. Chances are, it’s interesting, informative, or filled with loads of insights that you can use to improve your life.

If people enjoy consuming your content, they’re much more likely to watch until the end. So during the editing process, try to remove any fluff or useless information that may cause your audience to stop paying attention.

As a general rule of thumb, I like to cut the length of my content by 15% during the editing process to make sure it’s packed with loads of interesting insights. I want to leave a meaningful impact in the lives of my readers.

When you get rid of everything that isn’t necessary, you’re left solely with the things that are.

4) Make your content stupidly simple to consume.

Break down complex ideas and turn them into simple ones. Make your sentences easy to read. Or, if you’re making a video, check the quality of your microphone, so your voice is easy to understand.

The reason? People have busy lives. When you respect your audience and make your content easy to digest, it’ll be much easier for people to consume it — regardless of what they’re doing.

Successful content creators make an effort to understand the algorithm and then optimize their content to succeed. They wrap their content in beautiful packaging, have an interesting intro, include lots of value, and make their content incredibly easy to consume.

Implementing the above strategies helped me to create a full-time income as a content creator. Hopefully, they will do the same for you, as well.

Photo via Pexels

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