How To Become A Successful Content Creator In 2021

Matt Lillywhite

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This statement will divide a lot of people: You don’t need to be original to become successful. Admittedly, that took me a long time to accept. Because for many years, I was genuinely scared of not being original.

The reason? Deep down, I was terrified of being labeled a copycat. I didn’t want to write what had already been said 1000 times. So if someone had written about a topic before, I’d tell myself there was no point in doing it.

But then I realized something: someone else has probably used the same combination of words to write the same sentence or come up with the same idea. In fact, I can safely bet that someone has already written a combination of words that form this sentence. This one, as well. But that’s okay. The best ideas in human creativity are often just better iterations of older ones.

You have a unique voice and perspective that you can share with the world. Sure, loads of articles and videos have already been made on “ways to be happy.” But nobody has heard those strategies told with your personal experience that gives context to how each point changed your life and mindset for the better. Like the author Steven Pressfield once wrote:

“Creative work is not a selfish act or a bid for attention on the part of the actor. It’s a gift to the world and every being in it. Don’t cheat us of your contribution. Give us what you’ve got.”

My friend, it’s important to remember that you don’t need to be original. Instead, you just need to be you.

You Can Overcome The Trap Of Thinking You Need To Be Original To Be Successful.

Take a moment to think about it. People will happily listen to covers of songs that have been sung thousands (or perhaps millions) of times. Why? Because each singer adds their own personality, ideas, and voice to the track.

The same logic applies to content creation. Try not to worry about being original. Instead, find a topic that you want to talk about and consider approaching it from a completely different perspective or point of view. That’s how you turn an average article into one that’s absolutely incredible.

For example, a lot of people are scared to be selfish while dating because it’s often viewed as extremely negative. However, Kirstie Taylor emphasizes that your happiness is your responsibility. Thus, being selfish is often the best thing you can do for your relationship.

Since I started approaching topics with a different perspective, I’ve noticed that the quality of my writing has exponentially improved. And, of course, editors are no longer rejecting my articles by saying, “this point of view has already been written about hundreds of times, so I’m going to pass.”

I tend to think this strategy is pretty similar to making a smoothie. In essence, you find an existing idea and then blend it up into something completely new and yummy for your audience to consume.

Give it a go. The results might surprise you.

How To Implement All Of This Advice.

The first step is to find an idea that you can flip on its head. One of the people who does this incredibly well is Sinem Günel. Instead of writing about the “10 habits you should do every morning,” she provided a new perspective by writing an article about the things you should never do when you wake up.

Consider doing something similar by choosing a topic and then giving it a completely new perspective. For example:

  • Instead of writing about habits to implement for a happier life, you could write about ones you removed to become much happier.
  • Instead of writing about books to read in 2021, you could write an article about books that you thought were a waste of time (and why).
  • Instead of writing about positive habits that will enable you to have a perfect relationship, you could discuss negative ones that prevent you from falling in love.

Making good content doesn’t have to be complicated. More often than not, it’s just a case of creating interesting and unique content that people want to read. So instead of trying to come up with completely original ideas, consider finding existing ones and then provide an entirely new perspective.

I’m going to leave you with a beautiful quote by Mark Twain, who perfectly sums up what I’m saying:

“There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn, and they make new and curious combinations. We keep on turning and making new combinations indefinitely; but they are the same old pieces of colored glass that have been in use through all the ages.”

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