How To Write Articles That People Want To Read

Matt Lillywhite

Photo by Caroline Feelgood on Unsplash

Do you ever wonder why you’re not getting more views on your writing?

If you’re anything like my past-self, you want to get hundreds of thousands of views each month and create an income doing something you love. But for one reason or another, you don’t know how to turn that dream into a reality.

There are many strategies people can use to become a better writer. Some involve paying thousands of dollars to attend a workshop that may not yield any benefit. Others are simple activities such as sitting down in your bedroom & writing whatever comes to mind.

I don’t mind which method you choose. But unless you’re willing to sit down and do the work, nothing in your career is going to change. Why? Because you’re not writing.

It’s as simple as that.

Over the past nine months, I’ve discovered it’s pointless merely hoping for people to start reading your articles. Instead, you need to learn how to make your writing more enjoyable to read.

Here’s how.

Start With An Engaging Headline

The headline is the first thing anyone will notice when they come across your work. So if you want more people to read your articles, it’s certainly a good idea to start with that.

It doesn’t matter if you’ve written the most amazing article that’s ever been published. Because if the title isn’t attractive to your target audience, nobody is going to read it.

I know that’s a hard pill to swallow. But it’s true. So take a moment to come up with a list of potential headlines, and then experiment with each one to see if it may get more people to read your writing.

For example, you could think about the type of phrases that would help it rank higher on Google & other platforms where people may read your article.

Since I started improving my headlines, the amount of views I’ve received on my work has increased tenfold. Because when you know how to make your writing attractive to your ideal reader, they’ll inevitably want to read it.

Make It Interesting For The Reader

Once you’ve captivated the reader’s attention with a great headline, you need to keep them engaged with your writing. Otherwise, they’ll get bored quickly and read something else.

You have to think about the reasons why someone would want to read your work. What separates your writing from everything else on the internet? What practical advice can you give them?

Readers aren’t idiots. They can tell when an article is saturated with fluff, false promises, or full of clickbait. In other words, if you promise them a great article, you need to deliver on what you say.

I try to make sure that my readers have several takeaway moments scattered throughout the article. So whenever possible, I always include some practical tips they can easily implement into their own lives.

For example, if I’m writing about anxiety, I’ll include a few strategies readers can use to significantly improve their mental health & eliminate negative thoughts.

You get the idea. Once you have the reader’s attention, you need to do whatever you can to hold it.

Provide Some Personal Experience

Readers love hearing about personal experience. After all, humans have been reading stories about people overcoming adversity since the dawn of written literature.

For example, I love reading articles from Ayodeji Awosika, who uses personal experience to help readers understand how to implement strategies into their own lives.

So write about how you overcame a problem, used the topic to improve your life or anything else that the reader may find interesting.

If you don’t have personal experience in a topic, find research and case studies that support your points. Because when you can provide an added layer of context to your writing, it’ll quickly become a lot more enjoyable for people to read.

Rewrite Every Sentence

This is a strategy that I learned from Shannon Ashley. Since I started implementing it, my views & average reading time on each article has massively increased.

Your first draft is basically your raw thoughts on a page. Because although you may have the necessary elements of a great article, you need to rewrite each sentence to make it the best it can be.

For example, I write my first draft of a new article in approximately 45 minutes. During this phase of the writing process, my sole aim is to get my points written down, so I can edit them later. But once that’s done, I’ll rewrite each sentence to make the piece much better than it was before.

Because when you make each word & paragraph flow together incredibly well, the quality of your writing will exponentially improve. As Darren Hardy describes in his book, The Compound Effect:

“It’s not the big things that add up in the end; it’s the hundreds, thousands, or millions of little things that separate the ordinary from the extraordinary.”

So ask yourself: “what actions can I take right now to significantly improve the quality of my writing?”

Do that, and you’ll find it much easier to write articles that people actually want to read.

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