4 Ways to Become a YouTube Millionaire Without Prior Skills

Matt Lane

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Think you need to be athletic, artistic or adorable to make seven figures on YouTube?

Good news — you don’t.

In this article, I’m going to break down four YouTube niches anyone can use to become a millionaire. No prior skill necessary.

I’ll also show you which channels have done it so you can draw inspiration.

Just one caveat: don’t confuse “no prior skill” with “easy.”

The biggest channels in these niches are successful because they’re constantly refining and improving their content. If you want to make money, you’ll have to do the same.

That said, I know many of you want to do YouTube but don’t know where to start. So no matter what you are or what you’re capable of, here are four niches you can start creating content around today.

1. Scratch, Tap and Brush Things

ASMR is making creators of all ages millionaires. Makenna Kelly, one of the niche’s youngest stars, is just 15 years old.

Never heard of it? ASMR stands for “Autonomous Sensory Meridian Response,” an elegant way to describe what’s essentially scratching, tapping and brushing objects at a microphone.

This niche has exploded in popularity recently because many are using these sounds to relax or fall asleep.

The beauty is in its simplicity. Anyone can make an ASMR video in a few hours. All you need is a high quality microphone and the willingness to scratch, tap and brush for at least 20 minutes.

Though top earners like Gibi ASMR (estimated net worth: $2 million) are successful partly because they can show an attractive face on camera, you don’t have to be good looking to get views.

Several big channels like ASMR Bakery (estimated ad revenue: $1,000/day) frequently post videos focused solely on the object.

2. Eat On Camera

Mukbang, or eating on camera, is a close cousin to ASMR. In fact, the two are often combined — search “ASMR mukbang” on YouTube and you’ll find a thriving sub-niche.

Most of it, however, is much noisier.

For reasons I don’t yet fully understand, people simply love watching other people eat, and it’s making content creators very wealthy.

Bethany Gaskin, whose specialty is seafood, turned her love of shellfish into a million-dollar net worth. N.E. Let’s Eat, a family-run mukbang venture, pulls in as much as $2,000/day in revenue. And bonafide mukbang star Stephanie Soo recently used her earnings to buy a $2.29 million house.

Ultimately, your popularity boils down to how entertaining you are on camera. That includes how you chew and the way you convey the pleasure of what you’re tasting, as well as how unique or relatable your food choices are.

There’s nothing stopping you from starting a mukbang channel right now. All you need is some food and a good camera (or just your smartphone).

Bon appétit.

3. React to Other Videos

Whether it’s music videos, movie trailers, or TikToks, it’s fun watching other people watch our favorite videos.

That’s why reaction videos are a big niche on YouTube.

The channel Reaction Time built an audience of 15.3 million subscribers purely off this concept. It’s as straightforward as it sounds: creator Tal Fishman films himself providing commentary on a trending video.

Over 1,500 uploads later, the channel currently generates as much as $5,000 a day, or $1.8 million a year.

This is one of the lowest budget content niches on the internet. You’ll just need a camera, a laptop and a chair (or maybe not if you prefer to stand).

4. Destroy Things

Like to watch the world burn (safely, of course)? You’re in luck.

Some of the biggest channels on YouTube spend their days slicing, blending and making things go kaboom.

HaerteTest, a self-described “German Crash Test Channel,” is the king of this niche, clocking in at 19.2 million subscribers and currently generating as much as $15,000 a day in revenue.

Their most popular videos are of them running food over with a car.

If you’ve always had an affinity for ruining things in an academic manner, this is your chance to monetize your interest.

But Remember…

Before you get too excited about jumping in, remember that your success depends on how passionate you are about the content.

To make money on YouTube, you must cater to the algorithm, which means uploading at least one video a week, if not much more. If you don’t love what you do, you’ll burn out quickly.

So first, figure out what you genuinely like. Then, ask yourself if you can keep this up in the long run.

And if the answer is “yes” to both, get started right away.

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