IoB Meets Real Estate: How This PropTech Platform is Overhauling Property Management

Market Analysis
Photo bySource: MyTower, approved to use

The global real estate market currently sits on a pot of gold. With a compound annual growth rate that’s expected to spike by 5.2% between 2022 and 2030, the industry’s unprecedented growth shows no signs of slowing down anytime soon. Keep in mind that most middle-class families invest in their homes, reinforced by the universal belief that the value of houses increases dramatically over time. With that, it comes as no surprise that real estate has become the single largest investment in every family’s portfolio globally.

Today, modern advancements in technology further propel real estate’s surge. From offline transactions to digitalization, the ins and outs of the industry have grown in leaps and bounds due to the emergence of property technology or PropTech.

In 2021, the PropTech market was valued at USD 25,141.1 million and is anticipated to continuously grow at a CAGR of 15.8% between 2022 and 2030. This growth is attributed to the emergence of advanced technologies like the Internet of Things (IoT), Machine Learning (ML), artificial intelligence (AI), and virtual reality (VR). Not only does this continue to drive PropTech as a catalyst for real estate modernization, but introduces cutting-edge solutions that optimize the property ecosystem as a whole.

One key player in the PropTech-real estate revolution is MyTower, an all-in-one innovative platform and operating system for next-level property intelligence management. The company has developed an innovative product that effectively addresses the issue of disjointed solutions and user experiences in the market, all without increasing rental or lease costs. Their comprehensive property intelligence management platform is designed to connect and improve both property and service management, ultimately unifying the entire ecosystem under one virtual roof.

Built for Properties, Designed for Residents

MyTower has created a platform that is specifically tailored for properties and residents alike. By combining the capabilities of SaaS, IoT, and AI, the platform serves both B2B and B2C clients, including a) real estate developers; b) property managers, and c) tenants. What's more, MyTower manages a range of assets – from residential condos, multi-family homes, offices, commercial real estate, and student housing, to co-living communities.

The team behind MyTower, led by Co-Founder and CEO Pini Shemesh, aims to increase property value by providing cutting-edge technology, new revenue streams, efficiency, and unique experiences. They use advanced service management solutions to create a seamless synergy between properties, workflow segments, online innovations, real-world elements, supply and demand, residents, communities, and leading platforms, making it an operating system for the neighborhood.

The platform's offerings include a super app for residents, rent collection services, on-demand concierge services, a tenant loyalty program, a marketplace featuring local and Israeli IoB (Internet of Buildings) solutions for landlords and property managers, as well as facilities and personnel management.

IoB is not just a set of technologies and tools, but rather a fundamental shift in perspective. MyTower employs automation and AI algorithms, which enable buildings to become active participants rather than static objects, resulting in improvements to various aspects of daily life and work processes.

Automated Solutions without Human Intervention

MyTower offers automated solutions that seamlessly connect various stages of the process without human intervention. The entire process runs smoothly, reducing costs considerably and improving efficiency. It also allows for seamless integration between digital and physical elements, breaking down barriers and improving overall flow. They offer customized software and hardware solutions that prioritize user-friendliness.

Their system is designed to eliminate waste and inefficiency, embracing a culture of cost-effectiveness and on-demand services that only provide what is truly necessary. With MyTower, users can establish meaningful connections with others, utilizing clear and effective communication that results in immediate action. They can also easily link MyTower with other management platforms to maximize impact.

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