Truvid Continues to Dominate Latin American Adtech Market with New CNN Brasil Partnership

Market Analysis

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Truvid, a video-exchange technology company, continues to make strides in dominating the Latin American AdTech market with new growing partnerships in Brazil, Chile, Mexico, and Peru to further expand its well-established Publisher portfolio. As a growing and forward-thinking company, Truvid expands its scope by welcoming new Publishers, helping them achieve top results and premium video experiences.

Truvid is no stranger to the Brazilian community. Their team has built solid relationships and has successfully collaborated with a range of Brazilian Publishers, such as Climatempo, Globo, and the Webedia Group. Just last year, they hosted a World Cup-themed event at the Bourbon Street Music Club in São Paulo, Brazil to meet with Brazilian Publishers and celebrate their unparalleled contributions and superior hard work. This 2023, Truvid once again welcomes a new addition to its prestige line of partners, CNN Brasil Multiplataforma.

This partnership will enable Truvid to further establish and solidify its territory in Brazil and in the LATAM community as they continuously add more renowned names to their Publisher network. This marks a significant milestone for Truvid’s extensive growth in 2023 and a good stepping stone for the next years to come.

With over 29 million unique monthly users, CNN is a highly capable and trustworthy publisher that will be compatible with Truvid’s quality technology. By partnering with Truvid, the media network will be able to take advantage of its innovative solutions and expertise to optimize its video monetization strategy. This will help CNN Brasil to stay ahead of the competition and continue to deliver high-quality video experiences to its audiences.

"Brazil has always been Truvid’s second home,” said Roee Lichtenfeld, CEO at Truvid. “Our team is proud of the incredible business relationships we have established with our Brazilian Publishers and I am confident that our new partnership with CNN Brasil will only continue to grow and flourish in 2023. I look forward to the opportunities and successes that lie ahead for us as we work together towards our common goals."

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