Employee Equity Solutions to Check Out: Equitybee, Trica, Pulley, Carta, Global Shares

Market Analysis

Photo bySource: Canva, approved to use

Employee equity, also known as stock options or stock grants, is becoming an increasingly popular way for companies to incentivize and retain talented employees. Equity compensation allows employees to own a share of the company and potentially benefit from its growth and success.

One of the primary benefits of employee equity is that it aligns the interests of employees with those of the company. By providing employees with a stake in the company's success, they are more likely to work harder, be more productive, and make decisions that are in the best interest of the organization. This alignment of interests can help foster a culture of ownership and accountability, which can be beneficial for the company's long-term success.

Employee equity can also be an effective way to attract and retain top talent. In today's competitive job market, companies need to offer more than just competitive salaries and benefits. Equity compensation can provide a powerful incentive for employees to stay with the company for the long-term, as they are more likely to be invested in the company's success.

While employee equity can be a powerful tool for companies, it also presents several challenges. One of the primary obstacles is designing an equity compensation plan that is fair and equitable for all employees. Companies must determine how much equity to offer to each employee, and how to structure the equity grants or options.

Another challenge is communicating the value of employee equity to employees. Many employees may not fully understand how equity compensation works, or how it can benefit them. Companies must take the time to educate employees on the value of equity compensation and how it can impact their overall compensation package.

To fill the void of these challenges, 5 employee equity solutions are making waves in helping employees fund and manage their stock options:


Equitybee offers financing solutions for startup employees who wish to exercise their stock options. Their platform connects employees with a global network of investors who compete to provide them with the most favorable terms. Equitybee was created by startup employees to benefit others like them, which is why their top priority is to prioritize the needs of their customers. They make the funding process straightforward and accessible, removing the complexity that often accompanies it.

Their goal is to empower individuals to partake in the success of the startup they assisted in creating, which is a significant financial opportunity. Many people pursue startup employment to avoid the routine of corporate jobs and to gain access to employee stock options. However, when the time comes to exercise these options, many people are unable to do so due to financial constraints. Equitybee aims to solve this problem by providing open options to all individuals.


Trica is a technology solution that provides a comprehensive approach to equity management and transactions. Its name is derived from the Sanskrit term "trikon", which means "triangle". Trica is a product of LetsVenture, a company that was founded in 2013 and has established India's leading online investment platform for early-stage startups.

Trica offers a complete solution for managing a company’s most valuable asset, with features that eliminate the need for paper and manual processes. The platform also provides transparency and a consolidated view for all stakeholders involved in equity management. By using Trica, companies can create wealth for their employees and ensure that their equity management is in good hands.


Pulley offers an equity management platform that provides various tools and insights to help businesses fundraise more intelligently, attract better talent, and remain compliant with regulations.

Their main goal is to simplify the process of starting a company, as they believe that more startups should be created, and that founder-led companies have higher chances of long-term success. By using Pulley's cap table management tools, businesses can gain a better understanding of their equity and optimize it accordingly. They believe that managing a cap table should not be an additional burden for those starting a company, as it is already a challenging task on its own.


Carta is a platform designed to assist individuals with managing equity, building businesses, and investing in up-and-coming companies. Their primary objective is to increase the accessibility of equity ownership to more people in more locations. Carta currently manages equity worth over two trillion dollars for almost two million individuals worldwide. They have established the trust of more than 30,000 businesses, over 5,000 investment funds, and half a million employees for various services such as cap table management, compensation management, liquidity venture capital solutions, and more.

Using Carta to manage cap tables and employee stock ownership plans (ESOP) ensures that a company’s shareholder information is always accurate, up-to-date, and ready for an audit. Carta's cap tables automatically update with each transaction, reducing the need for costly legal fees and time-consuming cap table clean-up procedures.

Global Shares, a JP Morgan Company

Global Shares is a prominent fintech company operating worldwide. They specialize in handling employee stock plans for a diverse range of clients that include innovative startups, successful tech unicorns, and established enterprise brands.

To deliver equity management solutions to their corporate clients and their employees, Global Shares has created a cloud-based technology platform that operates on a global scale. They provide services in more than 100 countries worldwide, ranging from cap table management to comprehensive administrative and brokerage solutions. The company is regulated under MiFID and FINRA and has a global workforce of over 600 employees across 17 offices. Their primary mission is to enable companies worldwide to grow by leveraging the power of employee ownership.

Disclaimer: This is not a sponsored post. Opinions are solely of the author and any product/service mentioned is for informational purposes only. No endorsement or recommendation implied.

This is original content from NewsBreak’s Creator Program. Join today to publish and share your own content.

Comments / 0

Published by

Tech Journalism, Product Reviews, Startups, Investing, Fintech

New York, NY

More from Market Analysis

Comments / 0