Capital markets are being innovated in a multitude of ways. Since Cryptocurrencies and other various forms of digital assets have begin to gain traction and awareness, the traditional capital markets industry has had to make a technology jump in order to keep up with the growing demands of retail and brokerage investors. With the buzz surrounding WEB 3.0 and the constant tweets referring to NFT launches, new tokens, and tech mogals entering the digital assets space, it is no surprise that we are seeing emerging startups looking to provide solutions and products to larger enterprises and institutions in the capital markets arena. We had a chance to interview Guy Melamed, the Co-Founder & CEO of Exberry, a company that has built a SaaS platform for exchange marketplaces. What is intriguing about Exberry, is that their solution is asset agnostic, and, essentially, anyone with a desired marketplace in mind can build, without writing a line of code.
Hi Guy, the capital markets industry has long been adjusting to the rapid movements caused by tokenized digital assets and the dynamic needs of retail investors. What we found intriguing with Exberry's SaaS platform is the ability to trade any kind of asset without writing a line of code. Essentially, this is giving corporations and enterprises access to a variety of business model capabilities around a shared marketplace. What does the onboarding process look like on Exberry's platform?
Onboarding Exberry's clients are based on understanding the market characteristics and identifying gaps between what is currently available.
In most cases, the gaps are not crucial for going live, so the next steps can be setting some testing access or a short workshop for mutual understanding and figuring out how to configure the market.
From that point, we need to agree on SLA, terms, and commercials, and we are ready to deliver the solution. In case there are gaps that are mandatory for going live, we build a project plan where we commit the delivery dates and commercials.
With 'no line of code' is a big statement that many tech startups verbalize to their clients and partners, but it is not an easy task, especially with the hands-on tech infrastructure needed. How do you structure the technical customer support? Is there an account manager attached to every client/marketplace?
We have a dedicated team for technical support that is available for our clients. We do not assign account managers for small-size clients, but we do assign them for medium-big size clients.
There are not a lot of exchange marketplaces SaaS solutions, and combining that with your cloud-native capabilities, it is very intriguing to ask what your business model is? What are the payment terms and structures with your clients and partners?
A Subscription fee (based on the size of the market) with ease of scaling up and down at any given moment. By that, we lower the barrier to entry for young markets and make it easy to adopt for traditional markets without the need to carry a high cost of ownership.
Nebula, your comprehensive solution has been getting a sufficient amount of press; it appears as though you have built a compelling SaaS product that can be both easy to use and scalable. Can you please elaborate on the platform's roadmap, both in the buildings of it and in where it is heading?
We are focused on delivery asset tokenization, primary issuance, secondary trading with real-time dlt settlement. We will be focusing on more trading models suitable for different markets and, furthermore, leveraging blockchain capabilities for staking, coupons, dividends, and more.