A radio host in Buffalo, New York, has been fired for comparing the skin tones of black females to that of toasted bread. According to a media report, Rob Lederman’s comments were unacceptable. He said that he was hoping to learn from the incident and then offered an apology to people that would be hurt by such odd comments.
Who first confirmed that Rob Lederman had been fired?
Cumulus Media is a popular audio-first entertainment and media company that is known for its unique content. It delivers premium services to more than one quarter billion people every single month. It owns 97 Rock, and this is the same company that announced on Wednesday that Morning Bull radio host Rob Lederman has been fired. They had to let him and his two other co-hosts go because their comments made no sense and there is no room for people who do not know how to respect others without any discrimination.
In addition to Rob Lederman, Chris Klein and Rich Gaenzler have been suspended. Together, they were engaged in a conversation that rated black females according to their skin color or facial complexion. Rob Lederman was not supposed to take part in a racist on-air exchange. According to the station manager, this was simply a violation of their principles or rules.
A spokesperson for Cumulus Media confirmed through a statement that The Morning Bull Show host was "swiftly terminated" along with Chris Klein and Rich Gaenzler in light of comments they made comparing black females to toaster settings.
"Cumulus Media operates from a clearly-defined set of programming principles and there is no question that Rob Lederman's comments made on The Morning Bull Show are in direct violation of those principles," the spokesperson said. "We swiftly terminated him and suspended the remainder of the show's on-air talent. We apologize, and deeply regret the incident."
A social media clip
A 45-second long audio clip has been shared on Twitter by EPSN reporter Marcel Louis-Jacques, Rob Lederman says, "I may get into trouble for this," before mentioning the names of stars like Halle Berry, Gayle King, and Serena Williams. When he said so, his co-hosts Chris and Rich did not shy about sharing their thoughts. However, they remained silent when media outlets questioned them about their comments. They did not even tell the reason why they were suspended.
On the other hand, Rob Lederman was probably upset because he did not comment anything on the matter right away. Later on, he was found to be saying that he was horrified when he listened to what was aired. "I could easily see how someone could be offended by that. I get that," Rob Lederman mentioned. "It sounds terrible, and it is terrible... Now, can I take back those words? No. If you listen to them, were they meant to be hurtful? Absolutely not." He then added that he had learned a lot from this incident and said sorry to everybody whose sentiments were hurt by his comments.
The effects of Rob Lederman’s comments
The effects of Rob Lederman’s comments were noticed when the Roswell Park Comprehensive Cancer Center and the Roswell Park Alliance Foundation canceled their advertising with 97 Rock and said "immediately upon learning about this exchange. Roswell Park, the Roswell Park Alliance Foundation, and the Ride for Roswell pulled all ads and marketing from this station. The comments this morning conflict with our values and culture," they released a statement on Facebook. "We embrace actions that respect the dignity and equity of all people, and forcefully reject any and all forms of racism."
"All organizations across the Pegula Sports & Entertainment umbrella strongly condemn racism in all forms. We are deeply disturbed by the comments made this morning by a co-host on Rich Gaenzler's radio show," an organization released a statement. "They were unacceptable, inappropriate, and there is no place for them in our community. The Sabres and Bandits, therefore, have made the decision to terminate him from his duties as our in-arena host."